Weekend Reads for 3-4-16

We hope you can dig into these reads this weekend to help you with your business. Some great thoughts about your PPC budget, the future of SEO, Facebook LIVE and how it can be a marketing tool, plus some personal productivity tools that cover the different places you find yourself during the day. Enjoy your
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Digital Marketing Won’t Stick? Stop Throwing Spaghetti.

Hey fellow digital marketing people, wouldn’t it be easier to go back to the days portrayed in the TV series Mad Men where you basically had three outlets for advertising? The good ol’ days of radio, television, and newsprint dominated brand advertising (in addition to a couple roadside billboards here and there). In today’s digital and
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5 New Year Resolutions e-commerce Store Owners Should Make

In 2015, we saw many changes in e-commerce from “mobilegeddon”, to the explosion of online content factories, to the rise of Instagram as a marketing tool. The bottom line is today’s online shoppers have a plethora of opportunities to interact with your brand. Despite the changes (most of them positive) many e-commerce store owners are slowly
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Increase Organic Search Traffic: Are You Willing To Do What It Takes?

Our agency receives calls and emails seemingly on a daily basis from e-commerce and e-business owners puzzled as to why their once strong organic search traffic is steadily dwindling. The simple answer is: the rules of the game have changed. However, you can work to restore traffic volume and get back on the first page of results,
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Website Branding is More Than Just a Logo

If I asked you to draw the McDonald’s logo, you could probably come pretty close, right? Of course! Their logo has become a pop and business culture icon – seemingly ingrained in our minds through years and years of well planned advertising. However, the famous golden arches are only a small part of the multi-billion dollar
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5 Ways to Grow Organic Search Traffic with Online Buyer’s Guides

Obviously, online shoppers can’t try-on, ride, use, measure, or test the products offered on your e-commerce storefront. For some, the convenience and savings of buying online vs. visiting a brick and mortar will diminish if they aren’t exactly sure what to buy. Sure, you probably have spec sheets, descriptions, and customer reviews for each product,
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Weekend Reads: Adwords ROI, B2B SEO and More

Online Advertising: Increase Your AdWords ROI With These 5 Tips from Kissmetrics: While the most substantial way to increase your campaign’s ROI still involves increasing your account’s overall average keyword quality score (as quality score and cost per lead metrics are directly correlated), your level of success in AdWords is heavily reliant on whether or not you
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Weekend Reads for 9.18.15: Facebook Ads and Stats, Avoid SEO Disasters, & Shopify Partners with Amazon

Here are some great weekend reads we’ve found from around the web: Online Advertising: How to Improve Your Facebook Ads With Customer Reviews: Do you use Facebook advertising? Have you considered incorporating customer reviews into your ads? Facebook ads that include customer reviews blend in with other news feed stories and are better received by people browsing Facebook. In this
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