Digital Marketing Won’t Stick? Stop Throwing Spaghetti.

Hey fellow digital marketing people, wouldn’t it be easier to go back to the days portrayed in the TV series Mad Men where you basically had three outlets for advertising? The good ol’ days of radio, television, and newsprint dominated brand advertising (in addition to a couple roadside billboards here and there). In today’s digital and
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5 New Year Resolutions e-commerce Store Owners Should Make

In 2015, we saw many changes in e-commerce from “mobilegeddon”, to the explosion of online content factories, to the rise of Instagram as a marketing tool. The bottom line is today’s online shoppers have a plethora of opportunities to interact with your brand. Despite the changes (most of them positive) many e-commerce store owners are slowly
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5 Ways to Grow Organic Search Traffic with Online Buyer’s Guides

Obviously, online shoppers can’t try-on, ride, use, measure, or test the products offered on your e-commerce storefront. For some, the convenience and savings of buying online vs. visiting a brick and mortar will diminish if they aren’t exactly sure what to buy. Sure, you probably have spec sheets, descriptions, and customer reviews for each product,
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Your Weekend Reads for Jan 15 2015

Online Advertising: Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC: Paid search is (mostly) concerned with gaining conversions. This is great and all, and definitely should be your main focus, but often times we forget about what happensafter the conversion. Why is this important, you ask? For lead generation, most conversions will not immediately
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