Weekend Reads for 9.18.15: Facebook Ads and Stats, Avoid SEO Disasters, & Shopify Partners with Amazon


Here are some great weekend reads we’ve found from around the web:

Online Advertising:
How to Improve Your Facebook Ads With Customer Reviews: Do you use Facebook advertising? Have you considered incorporating customer reviews into your ads? Facebook ads that include customer reviews blend in with other news feed stories and are better received by people browsing Facebook. In this article, I’ll share how to improve your Facebook ads with customer reviews. – Read More

Search Engine Optimization:
SEO Disasters: Preventing The Unthinkable: Like any SEO veteran, I can recount my share of horror stories — launching Google Analytics and noticing that sudden, sickening drop in traffic. Sometimes, sudden drops in traffic may be the result of an algorithm changes (such as Panda). However, in many cases, they are caused by bugs, inadvertent changes or overambitious engineers with a little bit of SEO knowledge.In this article, I will examine three real-life case studies and outline the steps necessary for SEO disaster prevention. – Read More

Social Media:
8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]: All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world…The ability to create engaging posts in Facebook has therefore become a key part of any content amplification strategy. But what can you do to create better post engagement? – Read More

Shopify and Amazon Partner to Bring Amazon Services to Merchants: Starting today, Amazon Webstore owners can seamlessly migrate their online store to Shopify. As Amazon’s preferred migration partner, we’ve worked closely with the Webstore team to make moving to Shopify simple. In a few steps, merchants can transfer their customer and product data – with zero downtime or service interruptions – and begin taking advantage of an extended 30-day free trial. – Read More

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