This is a guest post from Josh Wardini, Co-Founder, Serpwatch Pay-per-click (PPC) advertising has been around for quite some time and is one of the oldest digital marketing techniques in the game. One would have expected this mode of advertising to fade out. However, as the recent stats show, it is still a very dominant
…Read More
E-COMMERCE CONTENT MARKETING: HOW TO START A BLOG AND INCREASE WEBSITE TRAFFIC
Quality content is central to attracting new customers by securing an authoritative position in your competition. In this article, we’ve compiled a set of tips that will help you create a successful corporate blog and considerably increase your business’s traffic via content marketing. Let’s dive right in, shall we? Content marketing is an essential component
…Read More
Your Weekend Reads for Aug 29, 2014
Here’s some of the best links from around the web this week. Check out a PPC playbook for lead generation, Free SEO tools, the science behind sharing on Social Media, and the state of SMS in your e-commerce marketing. Online Advertising: The PPC Play Book: With football season approaching, I figured I would release a
…Read More