PivotPoints: Weekend Reads for 12.4.15

“Necessity is the mother of taking chances.” – Mark Twain We hope you had a great week. This week we have some advice for your corporate blog, thoughts about Paid and Organic channels, AdWords campaign settings, and new features from Facebook that might be useful to your business.  Online Advertising: 5 Things New Advertisers Need to
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Weekend Reads for 9.18.15: Facebook Ads and Stats, Avoid SEO Disasters, & Shopify Partners with Amazon

Here are some great weekend reads we’ve found from around the web: Online Advertising: How to Improve Your Facebook Ads With Customer Reviews: Do you use Facebook advertising? Have you considered incorporating customer reviews into your ads? Facebook ads that include customer reviews blend in with other news feed stories and are better received by people browsing Facebook. In this
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