Quality content is central to attracting new customers by securing an authoritative position in your competition. In this article, we’ve compiled a set of tips that will help you create a successful corporate blog and considerably increase your business’s traffic via content marketing. Let’s dive right in, shall we?
Content marketing is an essential component of any business’s online presence. Unfortunately, too many online companies invest too much time in paid advertisement, which can only provide them with a fleeting boost in traffic and little to no long-term growth, if they don’t have any good content to offer.
What topics should I cover?
You have no idea where to start? No worries, there are multiple ways to find topics for content, and there’s no single one that’s the best among others — we should consult all of them. First, we need to see what’s popular on social media. There’s a myriad of tools that can compile this type of data for you and show you what topics and types of content people engage with.
Secondly, you need to research what performs well on Google, Bing, and other major search engines. Similarly, you can use specialized SEO tools to gather essential data about your competition’s activity online, the keywords they focus on, and the types of content they publish. Here are a few excellent SEO research tools:
Last, but by no means least, ask your audience. Despite being your competitors, other companies don’t necessarily attract the same audience, and maybe they cover a slightly different niche, compared to your E-commerce site. Respectively, it’s safe to say that the content your audience is looking for will considerably differ from your competitors’ clientele.
You can always set up a poll, where you would ask your followers what type of content they’d find most useful. Moreover, there’s nothing cooler than supporting a business that cares about its customers’ interests.
Work with professionals
Creating good content is hard. If you think that a team of untrained individuals can pull off creating enticing videos or articles — they’ll fail in the vast majority of cases.
A skilled writer, a talented designer, a team of seasoned video producers, a professional audio engineer are all central to a successful content strategy, whether you’re looking to publish articles, infographics, videos, or podcasts. The people following your blog will appreciate high-quality content and will most like share it to their social media accounts and to people that share their passion for the niche that your business operates in.
Furthermore, the gig economy has made it much easier to hire top-tier freelance professionals. You can find great niche writers on sites like Trust My Paper and excellent video production teams on sites like Production HUB.
Tap into video content
Video is exploding, and it looks like this trend isn’t going anywhere in the next few years. Furthermore, some publications state that video marketing is the future of content marketing.
It is estimated that starting with 2019, videos will claim 80% percent of the traffic on the internet. Video content just seems to be compelling to the human psyche. People are inherently visual learners. We can process much more information that’s presented to us in images (or moving images, for that matter) than in written or spoken word.
As a result, video content has impressive effects on your website’s traffic. Video generates much, much more engagement compared to regular posts and articles. Similarly, there is a massive difference in the number of shares a video gets, compared to other types of content.
Source: NewsWhip, April 27-May 27.
Therefore, you need to look into creating a strong content strategy and have a great team of professionals to execute your content goals. This is most certainly a high return investment.
Invest in intelligent advertising
Only after you’ve generated a fair amount of high-quality content, you should look into spending some money into ads, both on Google and social media.
Having generated a few interesting videos on topics that are highly relevant to your customers, you can use them to attract new clientele via PPC ads, instead of just advertising your E-commerce site. This way you can advertise something adjacent to your store, but still, something that is most definitely of interest to your potential customers.
Imagine you have an online store that sells vegan health-oriented products and you’ve recently produced and published a video that covers a freshly published research finding that supports your E-commerce’s position. Your target audience will see that link to your blog more interesting than just a link to your landing page. We need to strive to make ads more relevant since people have developed somewhat of banner blindness, which impedes them from consuming advertisement that is irrelevant or looks too “adsy.”
Back to you
Getting more traffic demands a holistic approach and content is at its core. Our primary goal is to create impeccable content that will satisfy our customers’ needs and interests. In effect, this will improve our sites’ SEO rankings and will provide us with a lot of exciting content, which can then be distributed over Google or social media via paid advertisement.
So what is your content strategy? How is it working for you?