We’ve always been passionate at FastPivot about leveraging the power of ecommerce platforms. We made our name and reputation in the Yahoo! Stores community more than a decade ago. We still work with a lot of Yahoo! Merchant Solutions retailers. We also work with retailers on other platforms like Shopify. In the past two years,
…Read More
5 Ways to Know if Shopify is for You
Shopify has done a great job developing an easy-to-use ecommerce platform. There are tens of thousands of Shopify sites, hundreds of themes, and all sorts of secondary apps, widgets and plugins to make your Shopify site rock. But is Shopify the best choice for you? FastPivot has helped ecommerce retailers succeed for more
…Read More
How to Set Up Ecommerce Tracking in Google Analytics
Note: These instructions is for sites that accept on-site transactions and don’t use third-party vendors for their ecommerce transactions. If you’re an online store that hasn’t set up ecommerce tracking in Google Analytics, you’re missing a great opportunity to make better decisions by using data collected from visitors and buyers. By using just a plugin
…Read More
FastPivot Speaking at Internet Retailer Web Design and Mobile Commerce 2014
FastPivot Provides Mobile Website Design Expertise at Internet Retailer Web Design and Mobile Commerce 2014 in Orlando We get mobile website design here at FastPivot. So much so that the organizers of the Internet Retailer Web Design and Mobile Commerce Event in Orlando reached out to us to speak on Mobile Design tomorrow. If you’re at
…Read More
What Ecommerce Retailers Can Learn from New Microsoft CEO
You’ve got to be a huge company for an internal email to be publicly released and promoted by your PR agency. Microsoft qualifies as a huge company. Therefore, it wasn’t surprising that the arrival of a new CEO yesterday was seen as a PR opportunity, and dutifully spun by Microsoft’s long-time PR firm, Waggener Edstrom.
…Read More
Website Review of Roots.com
Website Review of Roots.com by The Experts at FastPivot We were delighted last fall to be asked by the editorial staff of Internet Retailer to critique web sites for the Internet Retailer 2014 Website Design Guide. The editors wanted to know what we thought of almost 20 websites and mobile sites. When you’ve got a
…Read More
Internet Retailer 2014 Website Design Guide
The new 2014 Website Design Guide from Internet Retailer is out today, and Fast Pivot is in it. Again and again and again. When the editorial staff of the largest ecommerce media publisher comes to you, asking what you think of websites operated by some of the most successful names in online retailing, it’s a
…Read More
Four Ecommerce Predictions for 2014
Will our Ecommerce Predictions for 2014 Come True? We think so. (We thought we’d allay any doubts you may have about spending the time to read this!) Every year brings promise and the opportunity to do things better than the previous year. We’re looking forward to 2014, and polled our FastPivot team for their ecommerce predictions
…Read More
Seasonal Marketing for Etailers Means More than Halloween and Christmas
Happy Halloween 2013 Today’s the annual celebration of pumpkins and free candy. It’s a favorite with party and costume stores, supermarkets, kids and dentists. It’s also another seasonal marketing opportunity for etailers. If you subscribe to any newsletters from your favorite etailers, or you visited a retailer’s site in the past month, you probably found
…Read More
Why Mobile Matters: New Data Show Future of Online Retailing
Why Mobile Matters Mobile matters because people who shop online are increasingly shopping using a screen that is much smaller than a year or three years ago. They’re spending less time shopping on their desktops and a lot more time shopping from tablets and smartphones. Now, this may sound like something you have heard in the press.
…Read More