Amazon’s new payment system shows that when the *80,000-pound gorilla moves, the business and technology press jump up, notepad at the ready. The latest news was the announcement this week (broadcast by a huge PR effort) that the retailing/cloud services hosting giant has ramped up its payment offering. Branded as “Login and Pay with Amazon,”
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Do Online Retailers Need a Brand?
Do online retailers need a brand like Apple, Coke, 3M, Nike and thousands of other well-known, well-branded companies and organizations? Apple Passes Coke as World’s Top Brand This was the one of the top stories and headlines today on CNN. The summary, taken from the annual report from branding consultancy Interbrands, tries to quantify the economic
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Mobile Commerce Growth Accelerates and Splinters
As Internet retailing expands, mobile commerce growth continues. Across a wide variety of industries and interests, it represents an ever-growing share of the total online retailing pie. But one mobile customer is not like another; some use tablets while others use smartphones. This apparently insignificant difference actually translates into some really important distinctions, as Internet
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How to Learn More About Your Competitors
Why You Should Like Your Competitors The easy way to learn more about your competitors is to like them. Not in a “let’s invite them over for dinner” kind of way, but in a friend/follow/like kind of way. We know you’re busy, but here are some quick things to do to keep on top of
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The Five Metrics Every Ecommerce Site Should Track in Google Analytics
At the heart of every ecommerce site should be a great analytical reporting solution like Google Analytics. At FastPivot, we love Google Analytics and we love helping businesses make data-driven decisions. Google Analytics can give you a lot of data. For large retailers with a full-time analytics department, mountains of data are good. For smaller
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The Easiest Way to Improve Search Engine Marketing ROI
Without a doubt, the easiest way to improve search engine marketing ROI (from both your paid and organic search efforts) is already within your reach. It’s information you should already have. And it doesn’t cost anything to use. What is it? Your site search data. What Site Search Can Tell You Every online retailer should
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How Online Retailers Should Handle Negative Product Reviews
It’s been years since online reviews began appearing on ecommerce sites. Amazon popularized product reviews by recent buyers, and companies like BazaarVoice and PowerReview then made it easy for retailers to capture and integrate the voice of the customer into the retailing experience. Product reviews are now (almost) everywhere online. But how should retailers handle
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What Online Retailers Need to Know About Online Sales Taxes
The first thing online retailers need to know about charging and collecting online sales and use tax (aka Internet taxation) is that it is coming. Here’s why: The value of goods purchased online grows. According to the U.S. Department of Commerce estimates, 2012 online sales reached $225.5 billion. More retailing dollars switch from dollars exchanged
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Q&A with FastPivot Developer Chris Harman
FastPivot is the sum of the parts. We spend a lot of time making sure each new hire improves the team by a factor greater than +1. Here is what FastPivot developer Chris Harman brought to the table. It was a lot. What is your background? I’m a proud geek. I started coding in high
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Improve Your NetSuite SuiteCommerce Store-The ChickBoss Story
Curious About How to Improve a NetSuite SuiteCommerce Store? If you’ve been looking at your SuiteCommerce website, and wondering what you can do to improve it, download our new white paper. Imaginatively titled* “5 Ways to Improve Your SuiteCommerce Website,” it’s an overview of what you can do quickly and inexpensively. The paper borrows (a
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