Online Advertising: Increase Your AdWords ROI With These 5 Tips from Kissmetrics: While the most substantial way to increase your campaign’s ROI still involves increasing your account’s overall average keyword quality score (as quality score and cost per lead metrics are directly correlated), your level of success in AdWords is heavily reliant on whether or not you
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12 Days of Prepping for Christmas: An e-commerce holiday shopping checklist
At FastPivot, we’re making a list and hoping you’ll check it twice as the peak of e-commerce shopping is right around the corner! Ask yourself these twelve questions over the next twelve days to tune up your online store. Taking just a few simple steps can help you get the most out of the holiday shopping
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Saddleback Church expands reach with Shopify WordPress collaboration
Pastors.com is the main content hub for Saddleback Resources, the publishing arm of Pastor Rick Warren’s Saddleback Church, one of the most influential Christian ministries in the United States. The organization is quickly becoming one of the largest online distributors of Christian books, sermons, and ministry materials. To amplify their reach, Pastors.com needed a partner
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How do you track sales and marketing performance? Track Conversion Rates
The hard part for any business owner is tracking the effectiveness of their team and ongoing marketing campaigns. So, every year we re-evaluate our internal business KPI’s [Key Performance Indicators]. One of the key KPI’s for any company is Conversion Rate. Conversion Rate definitions and statistics are across the board depending on your industry. We
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Your Weekend Reads for Jan 15 2015
Online Advertising: Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC: Paid search is (mostly) concerned with gaining conversions. This is great and all, and definitely should be your main focus, but often times we forget about what happensafter the conversion. Why is this important, you ask? For lead generation, most conversions will not immediately
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FastPivot Launches our First Responsive Web Design on Yahoo! Store – WorldRugbyShop.com
The discussion around responsive website design versus mobile platform development is an ongoing one. The gap in size between a Galaxy Note 4 and iPad Mini is a mere inch, and that size difference could all but disappear in 2015. WorldRugbyShop.com has been a FastPivot flagship for years, but after discussion around the needs of
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FastPivot Design leads United Exchange Corp’s Netsuite eCommerce transition
When considering an eCommerce store or website in general, it should be no shock that the design stage is often the longest and involves the biggest budget. Not only is the designer capturing brand and styling, he or she is also tasked with working within the website’s platform to provide all areas of user-interface. Recently,
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Don’t Push Customers Away
There was a great post over at the Hubspot blog about 9 Awful Ways We Push Customers Away. None of us like to lose customers, especially if it’s easy to avoid. Of their 9 reasons, here are a few that stood out to me. 1) Poor Showcasing of Merchandise Leading brick and mortar retailers like Macy’s
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The Best Color for Call-to-Action Buttons
Testing in the past decade (see case studies below) has reliably shown that the best color for call-to-action buttons varies from website to website, and more recently mobile site to mobile site. While there is no single color that stands above all others, color matters in site conversion. The Field Sobriety Test: Colors That Convert
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What Mark Twain Can Teach Us About Ecommerce
“There are lies, damn lies and statistics.” Most often attributed to Mark Twain, this quote could be modified just slightly and applied to the world of ecommerce. If Samuel Clements had been born 150 years after his actual birth in 1835, he might have opined in a more modern fashion: “There are data, damn data
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