Many store owners hit a point where talks of a “redesign” come up daily. It is important to realize that while you may only have direct control over a limited number of design elements in your store, that doesn’t necessarily mean it is time to explore a complete redesign. If the store code base is
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Business Website Design Lessons by Carnival Cruise Line: Business Website more outdated than the Carnival Triumph
Scene One: Keith Enloe and I went on a site visit this week to one of our favorite clients and were talking business website design and how web user experience (UX) standards change. We also discussed that and also how continuing to build upon old code is not always the best way to do things. They
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"How much do eCommerce websites cost?" eCommerce Store 101: Learning Series
This is the one statement that every person we talk to asks. It’s also the hardest one to answer in many cases. Having built several thousand eCommerce stores over the last 16 years and most likely having talked to tens of thousands of prospects, we’ve come to realize that there is no easy answer for
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Internet Retail Web Design Conference #IRWD takeaways, tips & grader
Internet Retail Web Design Conference #IRWD: a Meteor Shower of Trends Reinforcing Best Practice Retail Web Design The 2013 Internet Retailer Web Design Conference set attendance records again! Of course, getting best practices in retail web design on how to create well-designed eCommerce sites through the eyes of the experts in the field, was
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Everlast : Pulling No Punches – The 60-day Build -Fast Yahoo Store Build
FastPivot Proud of Everlast Fast Track Yahoo Store Build Over the years, FastPivot has offered services to nearly every gamut of business and industry. Serving the budding start-up, proof-of-concept projects, as well as larger brands means we have to consistently adjust our approach. We are reminded that every business has a wildly different set of
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Put your customers to work using Pinterest – More Sales and Better Merchandising
Generate additional sales while employing your customers. Let them help merchandise your products for a fraction of the traditional marketing costs using Pinterest [while keeping them on your site longer]. For those still aren’t sure what Pinterest is, here is how Pinterest describes itself: “Pinterest is a Virtual Pinboard. Pinterest lets you organize and share
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Summer Vacation and Christmas in July-Yahoo! Merchant Summit…what the…
You may have noticed, we’ve taken a short blogging break. More about that at the end… Did everyone get a Summer vacation? You look like you might need a break. As we look at the calendar, this is the final push for many families before back to school and it is the beginning push
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Email Rules: Constant Contact Versus MailChimp
A couple of years ago, we wrote a blog titled: Will Social Media Replace Email? The post was meant to be controversial, and it got a ton of commentary on Linkedin, Facebook, and Twitter. One of the most poignant critiques was, “If social media is going to replace email, then why do you need an
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Aussie Ecommerce Giant "Taxing" Visitors Using IE7
Everyone hates taxes right?! Especially anything resembling a tax on internet use. However, the tax we’ll be discussing here is a tax most ecommerce merchants will welcome. That is because the tax is imposed by the merchants, for the merchant’s own sanity! Let us explain. What merchant here hasn’t been ever steady in using high
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Is Organic Traffic Really "Better" Than Paid?
First, there is no such thing as free traffic, as most retailers already know. Everything has a cost. Even organic traffic doesn’t magically visit without retailers paying someone 30, 40, 50, 60k a year for content development (graphics, copy, etc.), SEO, interactive landing page development, etc. Sure, a one person shop might mean the owner/merchant
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