Enjoy Facebook Marketing, the "Real" Coca-Cola Way

Screenshot from Coca-Cola’s Facebook Page We know Coca-Cola broke their last traces of the cocaine habit back in 1929, so what kind of medicine are they mixing now to lure what amounts to 11% of the U.S. population to its Facebook page? How does a company selling nothing more than what some see as “carbonated
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Digging Facebook Dirt On Employees, Vendors, Partners…

What you say on Facebook can and will be held against you behind closed corporate doors. Kashmir Hill proved that when she posted in her recent Forbe’s article titled, “What Prospective Employers Hope To See In Your Facebook Account: Creativity, Well-Roundedness, & ‘Chastity,”¬† the results of a survey that bring to light a simple truth
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Opening Ecommerce Shop In Facebook

With consumers spending more time on social networks like Facebook, ecommerce merchants have been forced to move their marketing to these platforms as well. It would be nice if merchants never had to leave their own storefronts to reach customers, but the reality is ecommerce merchants must meet customers wherever they are. For social media
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Is Cyber War on Ecommerce Imminent?

According this recent article in Foreign Affairs, the Pentagon has an updated and evolving cyber defense strategy: To meet this growing threat, the Department of Defense developed a strategy for operating in cyberspace that has five pillars: treating cyberspace as an operational domain, like land, air, sea, and outer space; employing active defenses to stop
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Official Yahoo! Store Update Saves Customer Data for Quicker Checkout

The official Ystore blog recently announced that the new “Saved Cards” feature for Yahoo! Stores is now available for use: By giving registered customers the ability to save their credit and debit card information to their account, along with the billing address associated with each card, Saved Cards lets customers breeze through checkout without having
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Viral Starbucks Youtube Video Gets Barista Fired

Christopher Cristwell sat down in not much else but what appears to be his green Starbucks barista apron and began a 2 minute 55 second, 85 line rant against all the irritations a Starbucks service employee might encounter during a busy counter shift. It begins innocently enough: “Welcome to Starbucks my name is Chris I’ll
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New "Recommends Feature" for Facebook Fan Pages

Facebook¬† is renowned for serving its users with new features, totally unannounced. We are often left wondering whether Facebook is implying that their real target market is very discovery-savvy internet socialites, or rather those always up for the new challenge of finding new features on their Facebook. It’s always a cat and mouse game on
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Classes Available on How to Manage Yahoo! Stores

We’ve talked a lot about how safe and scalable the Yahoo! Store platform is, but one thing that always comes up, sometimes a little too late, is the question about how easy it is to manage a Yahoo! Store. Unfortunately operating a Yahoo! Store isn’t always as turnkey as it looks and we’ve found that
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How Popular Americans on Chinese Social Media Compare on Twitter

Yesterday, Weidong “Jim” Zhang wrote a guest blog (over 300 views in less than 24 hours) for FastPivot which featured a list of the most popular Americans on the trendy Chinese social media site, Weibo. In this blog, we’ll take a look at how those Americans who are so popular in China compare on Twitter:
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