301 Redirect Softens SEO Landing During Yahoo! Store Transition

The theory around the 301 redirect is that you can move from a non-Yahoo! Store to a Yahoo! Store and protect where you sit in the search ranking world (Yahoo! Store urls and naming conventions are different than what your non-Yahoo! Store’s would be). If you’re a non-Yahoo! Store merchant and want to migrate to
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NovelGiftBaskets.com : We Love You Guys Too!

NovelGiftBaskets.com: We Love You Guys Too! Warm regards! The FastPivot Team RE: “The FastPivot team did a phenomenal job transforming my website from a template blog into an extremely professional looking, full service web site.  Their team is thorough and courteous, extremely helpful throughout the entire process.  From the initial sign on to each and
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Quick View Feature Lightens Yahoo! Store Windows

With the FastPivot developed “Quick View” feature for Yahoo! Stores, customers can view quick facts about a particular product while still on the home (optional) or section page with the “Quick View” feature. Product information displays in a “lightbox” with a choice of view options, including:  a mini image, product name, product description, options and
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Is "Lean" Ecommerce Store Design an Oxymoron?

With the economy still on food stamps, it’s all about saving pennies, recycling cans, and cutting coupons for everything from toilet paper to web design. Efficiency gurus are salivating at opportunities to clean waste off the rungs of the corporate ladder and from around the seals of gunky production cogs. “Lean” traces back to Toyota,
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Avoiding Social Media Management Burnout

Social media managers are becoming easier prey to burnout, as the barrage of rapacious social signals spur the pupils into R.E.M.ing across an assortment of social platform commands dozens of times a minute. Fighting becomes futile when there are too many requests to dodge: How many times can you be asked to join social circles,
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Facebook Marketing Strategy, the Disney Way

Just humming “M-I-C-K-E-Y-M-O-U-S-E”  stirs magic into the air–who wouldn’t want the Disney sparkle bestowed on their brand. But have you ever wondered how the world’s greatest merchandisers of creativity do it?! To break the news gently: Peter Pan, Tinkerbell, Mama Odie, Jack Sparrow, Donald Duck, Pluto, Aladdin, The Little Mermaid, The Incredibles, and all the
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Hello From Yahoo! Merchant Summit 2011!

FastPivot President, Matthew Ledford, jetted out yesterday from FastPivot corporate headquarters in Asheville to the Yahoo! Merchant Summit, taking place in Silicon Valley USA. At the 2011 Yahoo! Merchant Summit customers can learn about the latest product trends and features and gather actionable tips to help optimize and grow their Yahoo! store. Since 1997 FastPivot.com
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Stock Market Burns While Ecommerce Plays Fiddle?

August 4th, 2011 is a day many won’t forget–the NYTimes made sure of it with this headline: Stocks Plunge on Fears of Global Turmoil. The DOW dove over 500 points, and “with a steep decline of around 5 percent in the United States on Thursday, stocks have now fallen nearly 11 percent in two weeks.”
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Zen Facebook Marketing, Mello Yello Style?

Dictionary.com states that “Deliberately irrational statements are sometimes used in Zen to jar persons into realizing the limits of the common uses of the intellect. One well-known example is, “What is the sound of one hand clapping?” From Mello Yello’s Facebook posts (last five posted below), one cannot help but wonder whether they’ve created some
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How Would Coach K Energize Ecommerce?

The other week, The Wall Street Journal, published an article titled, “Coach K on How to Connect.”  Duke’s basketball coach, Mike Krzyzewski, became the eminent motivational leadership force he is today not because he just knows basketball, but because he understands people–and what’s more, what motivates them. In the aforementioned article it’s just as easy
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