Facebook makes it easy to post your thoughts to friends and fans, but how many times have you been looking for something on the back end only to break down in frustration and Google your query to find it? Facebook’s back end can be a maze for social media managers who don’t have time to
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Must Creative Marketing Content Singe Eyelashes to Be "Seen?"
Today’s “edgy” breed of creative marketers might have titled this blog: “You Are an Idiot if Your Marketing Doesn’t Offend” but is this kind of immature ribbing really what sells? Shock jocks, like Groupon and now Kraft, are obviously taking lessons from Howard Stern groupies. Can we now expect previously dignified brands to crack the
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To the Social Media Critic, Has Google's + Project Already Failed?
Social media philosopher-types, with their over-sized cargo shorts, collared whites, and thumb-thick lensed horn rims are peering deep into their $7 lattes and nonplussing over whether Google can really be serious about its Google + Project? Can they truly break free from such a horrific losing streak? Industry speculation aside, because it’s not just the
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Ecommerce Internet Marketing: Email Versus Social Media
Before social media, there was email marketing–Not that email marketing ever flopped down on the mat, despite social media apostles’ persistent efforts to pound out a TKO. Ironically social media acolytes seemed to have since huddled in their corner for a last minute strategy. When they re-emerged the audience was astounded to see them in
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Knowing When Your Ecommerce Store Crashes Is Vital to Recovery
Just like the airline pilot who uses advanced early detection systems to monitor his airplane’s vitals, it’s also crucial for the ecommerce manager to have a system in place to ensure everything is up and running right. At the first hint of trouble, the pilot then knows what to do in order to make corrective
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Facebook Fan Behavior Study: What Facebook Likes & Interaction Rates to Expect
For years social media experts have opined on the virtues of “E-N-G-A-G-I-N-G” on Facebook, but what they don’t tell you is how much interaction you can expect. Many novices are so excited about getting on Facebook and interacting they just assume fans who “like” a page will naturally want to interact. It’s the reason they
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How Yahoo! Store Merchants Are Leveraging International Sales to Increase Profits
When Yahoo! Store ecommerce merchants first launch their online stores many are giddy with expectations that orders will pour in from the four corners of the Earth–After all ecommerce promoters have touted the internet’s ability to cross borders without passports, sophisticated paperwork, or even the nasty pressure to bribe customs. The refreshing line of thinking
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FastPivot Honored to Lead Duke University Social Media Workshop for Non-Profits
FastPivot’s Director of Social Media, Jonathan Poston, just returned from the New College Institute in Martinsville, Virginia, where he presented on “Marketing & Social Media for Non-profits” on behalf of the Duke University Non-Profit Management Program for the Harvest Foundation. The workshop took place June 21, 2011 from 9am-2pm. Nearly 30 attendees participated in exercises
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You're Not Alone: How Small Business Yahoo! Store Ecommerce Merchants Can Survive a Down Economy
Small businesses are taking the brunt of the country’s economic woes, while as this NYTimes article states, “Meanwhile, larger businesses, sitting on mountains of cash, have been weathering the weak recovery relatively well.” Many ecommerce merchants operate as small businesses, and though the ecommerce industry as a whole has shown signs of growth (while bricks
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FastPivot's Jonathan Poston to Lead Duke University Social Media Workshop
FastPivot’s Director of Social Media, Jonathan Poston, will be leading a “Marketing & Social Media for Non-profits” training workshop on behalf of Duke University Non-Profit Management Program for the Harvest Foundation. The workshop will be held on June 21, 2011 at the New College Institute, 30 Franklin Street Courthouse Square, Martinsville, VA from 9am-2pm. Attendees
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