Weekend Reads for 3-4-16

We hope you can dig into these reads this weekend to help you with your business. Some great thoughts about your PPC budget, the future of SEO, Facebook LIVE and how it can be a marketing tool, plus some personal productivity tools that cover the different places you find yourself during the day. Enjoy your
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Top 3 Myths About Google AdWords Advertising

“I can manage my own Google AdWords account” We’ve heard this comment before from online business owners who prefer to be hands on with every aspect of their business marketing, including Google AdWords.  Self-managed advertising on Google can indeed work for smaller digital advertisers with a local customer base and limited budgets.  A basic keyword
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Account Switching Added to Instagram App

Instagram began rolling out this week, a new feature in their apps that allow you to switch between accounts without logging out and logging back in. Anyone who tries to use two different accounts has got to be excited with this addition. To use this new feature go to your settings in the app, and scroll
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Digital Marketing Won’t Stick? Stop Throwing Spaghetti.

Hey fellow digital marketing people, wouldn’t it be easier to go back to the days portrayed in the TV series Mad Men where you basically had three outlets for advertising? The good ol’ days of radio, television, and newsprint dominated brand advertising (in addition to a couple roadside billboards here and there). In today’s digital and
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Don’t Do PPC on Your Own

FastPivot has always been an industry leader in the design and development of top e-commerce and e-business website solutions. As always, our first priority is helping our clients grow their sales with the best resources. Building on almost two decades of procuring top-notch talent to ensure our clients’ ongoing success, FastPivot has recently added another
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5 New Year Resolutions e-commerce Store Owners Should Make

In 2015, we saw many changes in e-commerce from “mobilegeddon”, to the explosion of online content factories, to the rise of Instagram as a marketing tool. The bottom line is today’s online shoppers have a plethora of opportunities to interact with your brand. Despite the changes (most of them positive) many e-commerce store owners are slowly
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Increase Organic Search Traffic: Are You Willing To Do What It Takes?

Our agency receives calls and emails seemingly on a daily basis from e-commerce and e-business owners puzzled as to why their once strong organic search traffic is steadily dwindling. The simple answer is: the rules of the game have changed. However, you can work to restore traffic volume and get back on the first page of results,
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