Google Trusted Stores come to Yahoo Store merchants

Some of the biggest marketing news to come along in a long time for Yahoo Store merchants – Yahoo Store merchants (with sufficient order volume) can now apply for inclusion in the Google Trusted Stores program. This is a significant traffic and conversion potential for many merchants. Not only does this allow store owners to display the Trusted
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How do you track sales and marketing performance? Track Conversion Rates

The hard part for any business owner is tracking the effectiveness of their team and ongoing marketing campaigns. So, every year we re-evaluate our internal business KPI’s [Key Performance Indicators]. One of the key KPI’s for any company is Conversion Rate. Conversion Rate definitions and statistics are across the board depending on your industry. We
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Pastors.com and Saddleback Resources Site Launches

Christianity Today has called Rick Warren “America’s most influential pastor”. Since the creation of Saddleback Church in 1980, weekly attendance has grown to upwards of 20,000 people. The influence of “Purpose Driven Life” and the accompanying curriculum, “Purpose Driven Church” is worldwide. With a global influence of this scale, companies are naturally forced to scale
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Your Weekend Reads for Jan 15 2015

Online Advertising: Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC: Paid search is (mostly) concerned with gaining conversions. This is great and all, and definitely should be your main focus, but often times we forget about what happensafter the conversion. Why is this important, you ask? For lead generation, most conversions will not immediately
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FastPivot is expanding-know sharp Google Marketing SEM professionals?

Paid Search Analyst-Google Adwords Our growth is creating opportunity for great people to join our team in search engine marketing (SEM). If your life mission lines up with our mission of helping good people build great businesses that make a difference, you owe it to yourself to check us out! The candidate will be responsible
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Your Weekend Reads for Dec 12, 2014

Pivotpoints | Weekend Reads “When it comes to innovation, an ounce of execution is worth more than a ton of theory.” – Phil McKinney  Online Advertising: Google Launches Custom Columns In AdWords For Deeper Metric Segmentation: Google has launched Custom Columns in AdWords, letting you segment existing column metrics to get more detailed insights based
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