PivotPoints: Weekend Reads for 12.4.15

“Necessity is the mother of taking chances.” – Mark Twain We hope you had a great week. This week we have some advice for your corporate blog, thoughts about Paid and Organic channels, AdWords campaign settings, and new features from Facebook that might be useful to your business.  Online Advertising: 5 Things New Advertisers Need to
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Website Branding is More Than Just a Logo

If I asked you to draw the McDonald’s logo, you could probably come pretty close, right? Of course! Their logo has become a pop and business culture icon – seemingly ingrained in our minds through years and years of well planned advertising. However, the famous golden arches are only a small part of the multi-billion dollar
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5 Ways to Grow Organic Search Traffic with Online Buyer’s Guides

Obviously, online shoppers can’t try-on, ride, use, measure, or test the products offered on your e-commerce storefront. For some, the convenience and savings of buying online vs. visiting a brick and mortar will diminish if they aren’t exactly sure what to buy. Sure, you probably have spec sheets, descriptions, and customer reviews for each product,
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Weekend Reads: Adwords ROI, B2B SEO and More

Online Advertising: Increase Your AdWords ROI With These 5 Tips from Kissmetrics: While the most substantial way to increase your campaign’s ROI still involves increasing your account’s overall average keyword quality score (as quality score and cost per lead metrics are directly correlated), your level of success in AdWords is heavily reliant on whether or not you
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Saddleback Church expands reach with Shopify WordPress collaboration

Pastors.com is the main content hub for Saddleback Resources, the publishing arm of Pastor Rick Warren’s Saddleback Church, one of the most influential Christian ministries in the United States. The organization is quickly becoming one of the largest online distributors of Christian books, sermons, and ministry materials. To amplify their reach, Pastors.com needed a partner
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Weekend Reads for 9.18.15: Facebook Ads and Stats, Avoid SEO Disasters, & Shopify Partners with Amazon

Here are some great weekend reads we’ve found from around the web: Online Advertising: How to Improve Your Facebook Ads With Customer Reviews: Do you use Facebook advertising? Have you considered incorporating customer reviews into your ads? Facebook ads that include customer reviews blend in with other news feed stories and are better received by people browsing Facebook. In this
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