The new custom dimension feature in Google Analytics lets you easily track server-side values that can be pushed into G.A. for advanced tracking.
How to Do an Ecommerce Site Audit: Technologies
In two previous posts (part one/part two), we discussed how to do an ecommerce site audit. Using the recent example of an audit we conducted for a multinational client, we described what to collect and how to present your findings. Here is part three, something that may surprise you. It’s a list of the many
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How to Do an Ecommerce Site Audit-Part 2
Knowing how to do an ecommerce site audit isn’t something that you just leave college or an Internet Retailer Conference with. It’s knowledge typically gathered during the course of years of tinkering on your own sites or those of your clients. In our case, it is the product of more than 15 years of ecommerce
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Need to Know: Universal Analytics Rolls Out of Beta
Google announced on April 2nd that Universal Analytics was released from beta status. Universal Analytics is now Google Analytics and Google Analytics is now Universal Analytics. We’ve been working hard behind the scenes ourselves to help our clients prepare for this roll out. If you’re a Yahoo! Merchant Solutions store owner and use Monitus, we
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How to Do an Ecommerce Site Audit
It’s helpful in life to know where you stand. Whether it is at your job, in your personal relationships, or your standing in fantasy sports pools. If you’re an online retailer, knowing how to do an ecommerce site audit will really help you understand challenges and identify opportunities. Ecommerce site audits can cover a variety
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How to Maximize Social Media ROI: Webinar for Online Retailers
Many online retailers struggle with how to maximize social media ROI. Anyone who has spent a couple of active months using social media channels to attract and engage prospects and customers has surely questioned whether all the tweets, posts and interaction are worth it. It is easy to evaluate the ROI of price-based incentives and
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Free Offer: How to Make the Most of Shopify eBook
We’ve always been passionate at FastPivot about leveraging the power of ecommerce platforms. We made our name and reputation in the Yahoo! Stores community more than a decade ago. We still work with a lot of Yahoo! Merchant Solutions retailers. We also work with retailers on other platforms like Shopify. In the past two years,
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5 Ways to Know if Shopify is for You
Shopify has done a great job developing an easy-to-use ecommerce platform. There are tens of thousands of Shopify sites, hundreds of themes, and all sorts of secondary apps, widgets and plugins to make your Shopify site rock. But is Shopify the best choice for you? FastPivot has helped ecommerce retailers succeed for more
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Asheville’s FastPivot Only Google Partner in Western NC
It’s official. FastPivot is the only Google partner in Western North Carolina. Although we’ve worked with clients around the world, it’s fun to be able to carry this title in our Asheville, NC backyard. So, what does official Google Partnership status comprise? First, certifications like these from hardware and software vendors and service providers like
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How to Set Up Ecommerce Tracking in Google Analytics
Note: These instructions is for sites that accept on-site transactions and don’t use third-party vendors for their ecommerce transactions. If you’re an online store that hasn’t set up ecommerce tracking in Google Analytics, you’re missing a great opportunity to make better decisions by using data collected from visitors and buyers. By using just a plugin
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