Hey fellow digital marketing people, wouldn’t it be easier to go back to the days portrayed in the TV series Mad Men where you basically had three outlets for advertising? The good ol’ days of radio, television, and newsprint dominated brand advertising (in addition to a couple roadside billboards here and there). In today’s digital and
…Read More
Q&A with Chip Oglesby, FastPivot Google Expert
Who is Chip Oglesby? A Southern man of many talents, of course. Chip (@chipoglesby on Twitter) brought his considerable data-crunching talents to FastPivot when he relocated to Asheville, NC from Columbia, SC. With certifications including Google Analytics Certified Individual and Google Certified Partner, he’s also our in-house lead for everything related to data, including Google, online
…Read More
Free Offer: How to Make the Most of Shopify eBook
We’ve always been passionate at FastPivot about leveraging the power of ecommerce platforms. We made our name and reputation in the Yahoo! Stores community more than a decade ago. We still work with a lot of Yahoo! Merchant Solutions retailers. We also work with retailers on other platforms like Shopify. In the past two years,
…Read More
How to Set Up Ecommerce Tracking in Google Analytics
Note: These instructions is for sites that accept on-site transactions and don’t use third-party vendors for their ecommerce transactions. If you’re an online store that hasn’t set up ecommerce tracking in Google Analytics, you’re missing a great opportunity to make better decisions by using data collected from visitors and buyers. By using just a plugin
…Read More
Pillows.com Redesign
A great example of the results our clients see when we apply our Pivot 360 process to ecommerce retailing. It’s a methodology comprising assessment, planning and execution that we’ve honed and used with many of our clients in recent years. Here’s how it made Pilllows.com better.