This is a guest post from Josh Wardini, Co-Founder, Serpwatch Pay-per-click (PPC) advertising has been around for quite some time and is one of the oldest digital marketing techniques in the game. One would have expected this mode of advertising to fade out. However, as the recent stats show, it is still a very dominant
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E-COMMERCE CONTENT MARKETING: HOW TO START A BLOG AND INCREASE WEBSITE TRAFFIC
Quality content is central to attracting new customers by securing an authoritative position in your competition. In this article, we’ve compiled a set of tips that will help you create a successful corporate blog and considerably increase your business’s traffic via content marketing. Let’s dive right in, shall we? Content marketing is an essential component
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Is Your Store Ready for Yahoo!’s Switch to HTTPS?
If you haven’t heard, Aabaco / Yahoo! Small Business will be switching all stores over to HTTPS this October. What does that mean for you? First, it means that your store will won’t get a warning after Google begins issuing warnings to users who try to access sites that aren’t HTTPS. Second, it means that
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Weekend Reads for 3-4-16
We hope you can dig into these reads this weekend to help you with your business. Some great thoughts about your PPC budget, the future of SEO, Facebook LIVE and how it can be a marketing tool, plus some personal productivity tools that cover the different places you find yourself during the day. Enjoy your
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Top 3 Myths About Google AdWords Advertising
“I can manage my own Google AdWords account” We’ve heard this comment before from online business owners who prefer to be hands on with every aspect of their business marketing, including Google AdWords. Self-managed advertising on Google can indeed work for smaller digital advertisers with a local customer base and limited budgets. A basic keyword
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Account Switching Added to Instagram App
Instagram began rolling out this week, a new feature in their apps that allow you to switch between accounts without logging out and logging back in. Anyone who tries to use two different accounts has got to be excited with this addition. To use this new feature go to your settings in the app, and scroll
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Digital Marketing Won’t Stick? Stop Throwing Spaghetti.
Hey fellow digital marketing people, wouldn’t it be easier to go back to the days portrayed in the TV series Mad Men where you basically had three outlets for advertising? The good ol’ days of radio, television, and newsprint dominated brand advertising (in addition to a couple roadside billboards here and there). In today’s digital and
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Don’t Do PPC on Your Own
FastPivot has always been an industry leader in the design and development of top e-commerce and e-business website solutions. As always, our first priority is helping our clients grow their sales with the best resources. Building on almost two decades of procuring top-notch talent to ensure our clients’ ongoing success, FastPivot has recently added another
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Weekend Reads for Jan 22
There’s so much of the US under snow this weekend, that it might be the perfect time to curl up by the fire with some great articles that can help your business. This week we take a look at changes happening in SEO, what makes PPC so successful, variations you can use in your social
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The Best Shopify Apps to Increase Mobile Sales
Mobile accounts for around 30% of all ecommerce sales in the US, and that number is only going to increase, so it’s worth optimising your Shopify store to take advantage of these mobile consumers. Here are some of the best apps available for enriching your customers’ mobile experience. Social Login This handy add-on allows your
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