Media Post published an article yesterday, Facebook CPMs Climb Despite Falling Clicks, that confirmed what we have been hinting about for a while now: Higher ad rates (41% from a year ago), and less click-throughs (down 8%). But why? Wouldn’t any platform in their right mind want etail advertisers to benefit from spending? The move
…Read More
Drupal Programmer Job Opening
In a blog last week, we mentioned that we have programmer job openings for those proficient in rtml, java, css, html, Magento, and Netsuite. But, now there’s more. We’ve also added a Drupal job opening to the list. Even if you’re not a Drupal programmer and you’re reading this, we hope you’ll pass the announcement
…Read More
When 5000 Backlinks Turn Their Back On You
Backlinks are at the heart of good SEO, after solid content. Without original, appealing, relevant content, who would want to link back to your site? Well, a lot of folks actually, which is precisely why we’re writing this blog. But beware, those who link back to poor content, or without qualifying might as well be
…Read More
Chinese Etailers Now Competing in U.S. Cyber Space
We’ve talked lately so much about how U.S. etailers should be pursuing international business, and how whenever an online retailer opens shop they essentially become an international business without knowing it; whether or not global traffic is converted into sales or not is a different story. Just as we’re pointing out how U.S. merchants need
…Read More
New Programmer Job Openings: RTML, Java, CSS, HTML, Magento, Netsuite
FastPivot, a world class eTail development agency, is now hiring: Yahoo! Store programmers / developers well-versed in using RTML, PHP (basic), Java Script, CSS, and XHTML/HTML to create e-commerce store solutions. Not only should our programmers love working on the Yahoo! platform, but they should also be task / deadline oriented, flexible, and great at
…Read More
Every Etailer Should Consider the Three "Cs"
By Matthew Ledford, FastPivot CEO Today I’m going to talk just a little bit about connecting, converting, and committing: the three Cs of online business. Essentially, every online business has to have each of these three working to some degree to be successful. Connection Connection is the one that most people think about. How are
…Read More
FastPivot Partner, GlobalShopEx.com, Expanding
We have featured GlobalShopEx.com in an increasing number of blogs lately, because international business for U.S. based etailers has exploded. Those not prepared to go global have been asking us about high quality solutions, and we have been referring them to our partner GlobalShopEx.com . They offer merchants currency conversion, risk free shipping, and knowledgeable
…Read More
With Big Brother "Out of the Bag" On Monitoring Mobile, Will e-Merchants Suffer?
Big Brother has been officially outed for monitoring mobile user activity without permission. This April 4th, 2012, The Atlantic article, Big Brother in Your Pocket: How Police Use Your Cell Phone to Track You begins by revealing a full force assault in the face of personal privacy: “Officers in numerous states and cities get detailed
…Read More
With Google's Continuing Efforts to Woo China, U.S. eTailers May Benefit
Just when we thought Google and China had become mutually exclusive terms, the news comes out in this April 3, 2012 Reuters article, Google to Grow Display, Mobile Ad Businesses in China, that: Google Inc will continue to invest in China, where it has a testy relationship with the government, with a focus on growing
…Read More
The "Big Hairy Spider" Facebook Update Makes Merchants Prey to New Fees
Facebook is a wickedly wide web of news, people, businesses, and all sorts of other tchotchkes that inevitably entangle with user streams and ad nets. But make no mistake, Facebook is not a user generated “web” like the world wide variety. It was spun by a host of spiders loyal to Facebook’s profit and loss
…Read More