On March 30, 2010 Yahoo! Store officials announced via their blog that a Floating Cart Manager can now be installed into Yahoo! Stores. Yahoo! Store owners that take advantage of this new feature should expect higher conversion rates and a better customer shopping experience overall. Yahoo! Store Design & Development company, FastPivot.com is now offering
Creating policy for social media is no easy task since it’s a relatively new trend among marketers. In the past, outbound communications were primarily generated and distributed¬† through the PR/marketing department. With the masses now engaging regularly on social media, every employee is a potential mouthpiece for the business; for better or worse. Below are
Social media is all the rage now. While most ecommerce store owners have built a social media road map and are now using Twitter, Facebook, YouTube, etc. many forget to integrate social media with their own ecommerce store. This is a big mistake since many loyal customers won’t intuitively search and connect with commercial entities
FastPivot.com’s team of custom Yahoo! store design specialists recently launched a number of WorldSoccershop.com feature redesigns. Take a sneak peek at the following upgrades: 1. Category item sorting: This feature allows the shopper to dynamically sort the page results without reloading the page. This creates a faster user experience, and helps customers find what they‚Äôre
Social Media Time Management: Are you a Zombie Sleep Talker, Drowsy Conversationalist, or Buddy Live?
Here’s a rough weekly hour-to-goal guide FastPivot.com social media experts have developed:
1) Zombie sleep talker: 1-10 hours spent on social media per week is enough to establish LinkedIn, Facebook, and twitter accounts and make a few posts per week. This is one of the most dangerous levels “social media experts” can operate at, because…
2) Drowsy conversationalist: 11-20 hours is enough time for a social media expert to start to get a feel for how receptive the audience is to the posts being generated. The marketer will have time to adjust and improve their marketing methods at this level and might begin to forge some long-term relationships, but they won’t be present enough to…
3) Buddy live : 21-40 hours equals one or…
Every online store owner would love to visualize their store positioned naturally on the first page of Google search results, but it‚Äôs going to take more than the regular SEO tweaks to make this a reality. It‚Äôs got to be a total team effort.
Everyone has a role to play including: The marketing department, product marketers, visionaries, content creators, the people that work in the store day to day, and the programmers.
There‚Äôs only one caveat: A solid all-departmental hands-on-deck SEO strategy will bring in the traffic, but make sure usability hasn‚Äôt been compromised from the heavier focus on SEO.
FastPivot.com’s President, Matthew Ledford, and Director of Strategy, Grant Henry discussed how to properly track shopping engine campaigns with Yahoo! Analytics and what metrics to keep an eye on during¬† the Shopping Engine Success for Yahoo Stores webinar held this past February 24, 2010. A full recording, complete with slides, of the webinar is embedded
When most people use onsite optimization tactics with SEO, they usually only make changes to the content itself, when many behind-the-scenes factors could very well be causing hiccups. Those hiccups deter a search engine crawler‚Äôs ability to follow and understand the structure and content of what you are putting out for actual humans to read.
Often ignored behind-the-scenes factors include: domain, code, layout, or scripting issues. Getting the most out of your SEO efforts requires an ongoing, multi-pronged strategy that doesn’t just stop with creating great keyword-rich content and getting external links pointing to it.
The Small Business Center in Marshall NC will host Jonathan Poston of FastPivot.com who will provide a hands on workshop for social media marketing for small business owners and entrepreneurs on March 22 from 6-9 p.m in the VSBC. This is a great opportunity to learn how to integrate social media with your ecommerce store.
In one of our earlier blogs, Top Five Seo Tips for Yahoo! Ecommerce Storefront Owners,¬† “deploying off-site link building techniques” is listed as a tip to help boost your Yahoo! ecommerce store SEO. Why link build? It’s simple: It’s another form of social validation: the more other sites link to your online store site, the