A Case for Mobile Commerce for the Yahoo! Store Platform

Mobile commerce (mcommerce) is growing at a rapid rate: There are 280 million mobile phones in the USA. By 2011, 50% of mobile phone users will be using web-enable smart phones. Of current smart phone users, 37% have made a purchase from their phone. FastPivot randomly selected 15 client stores for a mobile commerce case
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FastPivot reveals Mobile-Store-Design-Beta Innovation during Internet Retailer Chicago #IRCE 2010

When FastPivot’s President Matthew Ledford and Director of Strategy Grant Henry arrived at this week’s Internet Retailer, Chicago, Conference with a Mobile-Store-Design-Beta crowds flocked. With the world going mobile, many more shoppers are making purchases from their smart-phones everyday. Online stores that aren’t willing to build a mobile version of their stores are losing customers
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FastPivot Prepares for Yahoo! Merchant Summit Next Week

Yahoo! will be hosting a summit for its merchants on June 11th, 2010 in Chicago, immediately following the Internet Retailer Conference. Among other keynote activities, Michael Ober, Senior Manager of Account Management for Yahoo! Small Business, will demonstrate how merchants can increase order value and improve website conversions.¬† FastPivot.com’s Strategic Director, Grant Henry, along with
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FastPivot.com Yahoo Store Designers Give MyKnobs.com New Look

Great ecommerce store design is a blend of artistic creativity and masterfully programmed functionality. In the MyKnobs.com before and after screen captures below, it’s easy to see what a difference a few new brush strokes makes to a well established store. Store Design Before Store Design After The above screen captures don’t represent an entire
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Defining, Interpreting & Improving Conversion Rate

According to Wikipedia, the definition of conversion rate ” is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.” Deriving a conversion rate may be a matter of doing a simple calculation, but understanding the basis and
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SLI Systems' May 2010 Newsletter "Partner Spotlight" is FastPivot.com

A long standing partnership between FastPivot.com and SLI Systems was noted in this month’s May 2010 edition of the official SLI Systems’ newsletter: Over a decade of online store design, programming and strategic consultation has attracted the attention of innovative start-ups and national brands alike into the FastPivot portfolio. While specializing in Yahoo! Store design
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