The Successful 100 Mile Social Media Path

When the AP released the Youtube, Obama’s Limo Gets Stuck, the world got a shocking glimpse at how one of the globe’s most heavily protected and invested-in men became helplessly pinned over a menacing concrete angle, barely larger than a speed bump. The allusion here is to those companies who have poured 10-20-30-maybe 60 thousand
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How Using 3rd Party Social Tools May Burst Hard Earned Melons

Yahoo! News reported last week that “Fields of Watermelon Burst in China Farm Fiasco” , but they didn’t just explode as a result of some naturally occurring phenomenon…they were being souped up with growth accelerator injections. Imagine anyone trying to take short cuts in the business world, huh?! This is a good reminder to social
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Asheville Woman of Steel Leaves Half Ironman Competition in the Rust

On Sunday, May 15, 2011, Daphne Kirkwood, one of Asheville’s most promising triathletes (and FastPivot’s Star HR Director), left her  Rev3 Knoxville Half Ironman competition in the rust with her first place age group victory (9th female overall). Hearn’s Triathlon Racing Teammate – Ryan Madamba – got 3rd in his Age Group in the Rev3
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Best Advertising Practices for Ecommerce Merchants

Many people probably don’t remember the book, “A Random Walk Down Wall Street” but the quote it contains: “a blindfolded monkey throwing darts at a newspaper’s financial pages could select a portfolio that would do just as well as one carefully selected by the experts” is a classic reminder that strategic decision making can be
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Will LinkedIn's Public Offering Change Its "Worthless" Perception?

According to a May 16, 2011 article in the Wall Street Journal, LinkedIn (LNKD) is scheduled to begin trading on the NYSE this Thursday. It’s interesting to see the contrast of those who place such value in LinkedIn (previously referenced WSJ article states they hope to raise up to $274 million) especially when our Google
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Is Fan Page Border Control Really Necessary?

There’s been much in the news lately about U.S. border control and the sinister narco tunnelers, but who’s covering the Facebook border section? If you’ve ever come to a really cool Facebook fan page, like National Geographic on Facebook, and tried to post a ‘Thank you for all the great years’ or ‘Anyone seen bigfoot
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Ecommerce Merchants: Don't Neglect Your "Social" Peacocks

According to this NYDailyNews.com article, it’s apparent the Bronx Zoo can’t keep their peacocks from escaping, no more than they can keep their cobras from slithering away (a while back they lost a cobra). But it’s a hard job keeping up with feisty creatures, especially when they’re the digital variety screeching to abscond. A while
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Early Call: Microsoft & Skype Deal Could Improve Global Ecommerce

News outlets around the world are spreading the buzz that Skype was acquired by Microsoft for a cool 8.5 billion dollars.  According to this “The Telegraph” article, Microsoft says Skype ‘will have more adverts’, Microsoft’s acquisition of Skype was the  largest deal to go down in its 36 year history. What will this mean for
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Social Media Managers to Self: "Should I Cancel My Facebook Account?"

It’s hard to imagine that with Facebook’s raging popularity, there could be anyone out there asking, “Should I cancel my Facebook account?” Surprisingly there are, and more often than expected. The reasons are many: Facebook is a huge time waste. Reading friends’ Facebook posts creates jealously (yes, really!). Facebook violates privacy. etc. etc. The reason
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