Testing in the past decade (see case studies below) has reliably shown that the best color for call-to-action buttons varies from website to website, and more recently mobile site to mobile site. While there is no single color that stands above all others, color matters in site conversion. The Field Sobriety Test: Colors That Convert
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What Mark Twain Can Teach Us About Ecommerce
“There are lies, damn lies and statistics.” Most often attributed to Mark Twain, this quote could be modified just slightly and applied to the world of ecommerce. If Samuel Clements had been born 150 years after his actual birth in 1835, he might have opined in a more modern fashion: “There are data, damn data
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What is the Best Size for Ecommerce Product Images?
Good product images move merchandise on ecommerce sites. It’s a fact. Yet it takes a lot of time to produce good ecommerce product images, unless you take the easy way and simply use whatever the manufacturer or distributor can send you. (If you do, your product pages will closely resemble the other sites using the exact same
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27 Tips to Improve Ecommerce Site Search
Still unconvinced about ecommerce site search? How about this little nugget: “Shoppers who use site search on ecommerce sites convert at two to three times the rate of those who don’t use it.” (Source) MarketingSherpa Ecommerce site search technology has been around for at least a decade. It benefits online retailers in multiple ways; as
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Danny Sullivan Interview: What Online Retailers Need to Know
A Danny Sullivan interview is worth reading. Why? Because he’s been talking about SEO since before it became an acronym. If someone were building a short list from which to select the most seminal person in SEO, he’d be near the top. His resume is pretty good: April 1996: published A Webmaster’s Guide To Search
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Q&A with Chip Oglesby, FastPivot Google Expert
Who is Chip Oglesby? A Southern man of many talents, of course. Chip (@chipoglesby on Twitter) brought his considerable data-crunching talents to FastPivot when he relocated to Asheville, NC from Columbia, SC. With certifications including Google Analytics Certified Individual and Google Certified Partner, he’s also our in-house lead for everything related to data, including Google, online
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Five Reasons To Choose Shopify
There are certainly more than 5 reasons to choose Shopify for your next (first?) ecommerce platform, not least of which is because the company was founded by Canadians who love ecommerce and hockey. But there are recommended word count limits for blog posts so I polled the FastPivot team and identified 5 areas where Shopify absolutely
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4Radon.com Site Redesign: Using Content To Drive Online Sales
While using content to drive online product sales is not new to the world of ecommerce, too few retailers do it. Which is the wrong decision – particularly for sites catering to niches. Educational content is often the best way to acquire traffic, then convince people that 1. they have a problem, and 2. you
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How to Do an Ecommerce Site Audit: Technologies
In two previous posts (part one/part two), we discussed how to do an ecommerce site audit. Using the recent example of an audit we conducted for a multinational client, we described what to collect and how to present your findings. Here is part three, something that may surprise you. It’s a list of the many
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How to Do an Ecommerce Site Audit-Part 2
Knowing how to do an ecommerce site audit isn’t something that you just leave college or an Internet Retailer Conference with. It’s knowledge typically gathered during the course of years of tinkering on your own sites or those of your clients. In our case, it is the product of more than 15 years of ecommerce
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