Online Advertising: Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC: Paid search is (mostly) concerned with gaining conversions. This is great and all, and definitely should be your main focus, but often times we forget about what happensafter the conversion. Why is this important, you ask? For lead generation, most conversions will not immediately
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Your Weekend Reads for Dec 12, 2014
Pivotpoints | Weekend Reads “When it comes to innovation, an ounce of execution is worth more than a ton of theory.” – Phil McKinney Online Advertising: Google Launches Custom Columns In AdWords For Deeper Metric Segmentation: Google has launched Custom Columns in AdWords, letting you segment existing column metrics to get more detailed insights based
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Your Weekend Reads for Nov 14, 2014
“The most common way people give up their power is by thinking they don’t have any.” – Alice Walker Online Advertising: Winning the Second Chance with Remarketing Lists for Search Ads (RLSA): The Internet gives us more to look at every day: more information, more reviews, more offers. In fact, 49% of customers now visit
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Your Weekend Reads for Sept 5, 2014
Online Advertising: Two of The Best Pay-Per-Click Advertising Hacks: The pay-per-click advertising landscape is constantly changing and is becoming more important for businesses to understand than ever. Google alone adds hundreds of new features each year, not to mention the dozens of other emerging and existing PPC platforms. So how do you know which campaigns
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Your Weekend Reads for Aug 29, 2014
Here’s some of the best links from around the web this week. Check out a PPC playbook for lead generation, Free SEO tools, the science behind sharing on Social Media, and the state of SMS in your e-commerce marketing. Online Advertising: The PPC Play Book: With football season approaching, I figured I would release a
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Don’t Push Customers Away
There was a great post over at the Hubspot blog about 9 Awful Ways We Push Customers Away. None of us like to lose customers, especially if it’s easy to avoid. Of their 9 reasons, here are a few that stood out to me. 1) Poor Showcasing of Merchandise Leading brick and mortar retailers like Macy’s
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