Your Weekend Reads for Nov 14, 2014


“The most common way people give up their power is by thinking they don’t have any.” – Alice Walker

Online Advertising:
Winning the Second Chance with Remarketing Lists for Search Ads (RLSA): The Internet gives us more to look at every day: more information, more reviews, more offers. In fact, 49% of customers now visit 2 to 4 sites before they decide to buy1. One powerful lever to re-engage these qualified customers and close the sale is RLSA.

Search Engine Optimization:
4 Easy & Honest SEO Mistakes That Could Penalize Your Site: You did everything right when optimizing your site for search — or so you thought. Contributor Neil Patel explains where you may have gone wrong.

Social Media:
4 Ways Facebook Remarketing Will Improve Your ROI: Have you run remarketing campaigns on Facebook? Are you reaping the full benefits Facebook ad targeting? To allocate your Facebook ad spend more efficiently, you need to target people who are interested in your product or service. In this article you’ll discover how Facebook remarketing campaigns can increase your ROI.

Procrastinator’s Guide to 2014 Holiday Ecommerce Sales: Procrastinating ecommerce business owners and marketers who, for any number of reasons, are far from ready for the coming holiday shopping season still have some hope of boosting Christmas-related sales and profits. But it is going to cost them.

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