A Yahoo! Store without dazzling and highly functional product images is like a bluejay without plumage. With all the innovative product image development out there, consumers expect a higher level of product image interfacing than ever before. Despite brilliant, and detailed, product copy, many ecommerce merchants fail to see the importance of high quality product imaging, and so they leave standard default image features in place. Yahoo! Stores comes with a standard product image viewer, but if you haven’t noticed it serves product photos up in a pop-up window, totally breaking customer focus from the page. Awkward pop-up images are enough to spook any savvy shopper into intuitively thinking, Uh oh, red flag, time to move on. The bricks and mortar equivalent to doing this would be placing products on a shelf an aisle over from the product display.
Unlike pricey product imaging features (i.e. Adobe Scene 7 for Yahoo! Stores) this Dynamic Imaging With Options Display and Section Page Icon is cutting edge, interactive, and doesn’t disrupt the shopping flow.
Using the FastPivot Image Gallery with Lightbox, modifications were made to the image-naming capabilities from within the store editor. By associating an option with an inset image, programming was put into place to also have the option selected displayed in the gallery. Very useful for merchants with options, such as color, who want to be able to visually confirm that choice before adding to cart. Programming was also created that triggers an icon to appear on the section pages (more colors) for those options that use this feature.
Contact FastPivot for pricing.
