Single product websites are a rare find. In fact, they might be likened to a one shot pistol, when used in their purest form–aim and fire like 2010worldcupplate.com, a unique single product ecommerce website selling commemorative 2010 World Cup plates, did in order to hit a well-defined seminal sales season target. However, that’s not usually what happens. Entrepreneurial merchants typically approach a website development agency with the idea that they have the hottest single product known to man, and want to build a store for that one best seller item–then, almost unfailingly, there are ideas about bundling and packaging that single product with others, and adding cross-sells, etc. etc.. So, it’s easy to see how ecommerce merchants selling one product with a single product business model transition at some point into a standard multi-product store.
A one-page checkout was developed for this single product website (instead of the traditional multi page checkout), and this Yahoo! Store was a step above the entry level price because of additional feature add-ons, like language flags, but in the end was still a very affordable option.
Building a single product online store is something that should be done with careful consideration. For those who know what they’re getting into with a single product website, then the most difficult work is done. Building a single product website is usually quick and oftentimes less expensive than multi-product options. But, even if you are the type who wants to expand from a single-product website to something with a lot more chambers, that option remains available as well.
Considering a single product website and want to discuss it with a website expert? Contact FastPivot today.
