This is a guest post from Josh Wardini, Co-Founder, Serpwatch Pay-per-click (PPC) advertising has been around for quite some time and is one of the oldest digital marketing techniques in the game. One would have expected this mode of advertising to fade out. However, as the recent stats show, it is still a very dominant
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Don’t Do PPC on Your Own
FastPivot has always been an industry leader in the design and development of top e-commerce and e-business website solutions. As always, our first priority is helping our clients grow their sales with the best resources. Building on almost two decades of procuring top-notch talent to ensure our clients’ ongoing success, FastPivot has recently added another
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Weekend Reads for Jan 22
There’s so much of the US under snow this weekend, that it might be the perfect time to curl up by the fire with some great articles that can help your business. This week we take a look at changes happening in SEO, what makes PPC so successful, variations you can use in your social
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5 New Year Resolutions e-commerce Store Owners Should Make
In 2015, we saw many changes in e-commerce from “mobilegeddon”, to the explosion of online content factories, to the rise of Instagram as a marketing tool. The bottom line is today’s online shoppers have a plethora of opportunities to interact with your brand. Despite the changes (most of them positive) many e-commerce store owners are slowly
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PivotPoints: Weekend Reads for 12.4.15
“Necessity is the mother of taking chances.” – Mark Twain We hope you had a great week. This week we have some advice for your corporate blog, thoughts about Paid and Organic channels, AdWords campaign settings, and new features from Facebook that might be useful to your business. Online Advertising: 5 Things New Advertisers Need to
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Weekend Reads: Adwords ROI, B2B SEO and More
Online Advertising: Increase Your AdWords ROI With These 5 Tips from Kissmetrics: While the most substantial way to increase your campaign’s ROI still involves increasing your account’s overall average keyword quality score (as quality score and cost per lead metrics are directly correlated), your level of success in AdWords is heavily reliant on whether or not you
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12 Days of Prepping for Christmas: An e-commerce holiday shopping checklist
At FastPivot, we’re making a list and hoping you’ll check it twice as the peak of e-commerce shopping is right around the corner! Ask yourself these twelve questions over the next twelve days to tune up your online store. Taking just a few simple steps can help you get the most out of the holiday shopping
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Weekend Reads for Feb 13, 2015
Online Advertising: Should You Localize Your PPC Campaigns?: A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be a valid and beneficial tactic for a
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Your Weekend Reads for Sept 5, 2014
Online Advertising: Two of The Best Pay-Per-Click Advertising Hacks: The pay-per-click advertising landscape is constantly changing and is becoming more important for businesses to understand than ever. Google alone adds hundreds of new features each year, not to mention the dozens of other emerging and existing PPC platforms. So how do you know which campaigns
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