Weekend Reads for Feb 13, 2015


Online Advertising:
Should You Localize Your PPC Campaigns?: A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be a valid and beneficial tactic for a standard PPC account as well.

Search Engine Optimization:
Google’s 200 Ranking Factors: The Complete List: You probably already know that Google uses about 200 ranking factors in their algorithm…But what the heck are they? Well today you’re in for a treat because I’ve put together a complete list. Some are proven. Some are controversial. Others are SEO nerd speculation. But they’re all here. 

Social Media:
Social Media Campaign Strategy: What to do Before, After and During a Campaign: Social media campaigns can be broken down into three stages: the before, during and after. Each of these periods is fundamental to the success of your campaign, and each contains a number of tasks that need to be addressed. 

Google Analytics: Creating a Custom Dashboard, for Ecommerce: In “10 Essential Google Analytics Dashboards for Ecommerce,” I reviewed 10 existing, custom dashboards that can help ecommerce merchants. In this post, I will describe how to create your own Google Analytics ecommerce dashboard.

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