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Top 4 Benefits of PPC Advertising

This is a guest post from Josh Wardini, Co-Founder, Serpwatch Pay-per-click (PPC) advertising has been around for quite some time and is one of the oldest digital marketing techniques in the game. One would have expected this mode of advertising to fade out. However, as the recent stats show, it is still a very dominant
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Tags: advertising, AdWords, PPC, PPC budget, PPC Playbook, SEO tools


Your Weekend Reads for Aug 29, 2014

Here’s some of the best links from around the web this week.  Check out a PPC playbook for lead generation, Free SEO tools, the science behind sharing on Social Media, and the state of SMS in your e-commerce marketing. Online Advertising: The PPC Play Book: With football season approaching, I figured I would release a
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Tags: PivotPoints, PPC Playbook, SEO tools, sms, social media, texting


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