Today we’ll discuss the best strategies for setting up your AdWords shopping campaigns.
Your Weekend Reads for Dec 12, 2014
Pivotpoints | Weekend Reads “When it comes to innovation, an ounce of execution is worth more than a ton of theory.” – Phil McKinney Online Advertising: Google Launches Custom Columns In AdWords For Deeper Metric Segmentation: Google has launched Custom Columns in AdWords, letting you segment existing column metrics to get more detailed insights based
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Your Weekend Reads for Nov 14, 2014
“The most common way people give up their power is by thinking they don’t have any.” – Alice Walker Online Advertising: Winning the Second Chance with Remarketing Lists for Search Ads (RLSA): The Internet gives us more to look at every day: more information, more reviews, more offers. In fact, 49% of customers now visit
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FastPivot Launches our First Responsive Web Design on Yahoo! Store – WorldRugbyShop.com
The discussion around responsive website design versus mobile platform development is an ongoing one. The gap in size between a Galaxy Note 4 and iPad Mini is a mere inch, and that size difference could all but disappear in 2015. WorldRugbyShop.com has been a FastPivot flagship for years, but after discussion around the needs of
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FastPivot Design leads United Exchange Corp’s Netsuite eCommerce transition
When considering an eCommerce store or website in general, it should be no shock that the design stage is often the longest and involves the biggest budget. Not only is the designer capturing brand and styling, he or she is also tasked with working within the website’s platform to provide all areas of user-interface. Recently,
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Your Weekend Reads for Sept 5, 2014
Online Advertising: Two of The Best Pay-Per-Click Advertising Hacks: The pay-per-click advertising landscape is constantly changing and is becoming more important for businesses to understand than ever. Google alone adds hundreds of new features each year, not to mention the dozens of other emerging and existing PPC platforms. So how do you know which campaigns
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Your Weekend Reads for Aug 29, 2014
Here’s some of the best links from around the web this week. Check out a PPC playbook for lead generation, Free SEO tools, the science behind sharing on Social Media, and the state of SMS in your e-commerce marketing. Online Advertising: The PPC Play Book: With football season approaching, I figured I would release a
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Don’t Push Customers Away
There was a great post over at the Hubspot blog about 9 Awful Ways We Push Customers Away. None of us like to lose customers, especially if it’s easy to avoid. Of their 9 reasons, here are a few that stood out to me. 1) Poor Showcasing of Merchandise Leading brick and mortar retailers like Macy’s
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Optimizing Your Adwords Spend
“If you’re getting the most out of your Google AdWords spend, you’re running way more than just one ad at a time. PPC pros have set up multiple campaigns — and multiple ad groups and ad variations within those campaigns — all with different copy, calls-to-action, offers, and destination URLs that align with the searcher’s
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The Best Color for Call-to-Action Buttons
Testing in the past decade (see case studies below) has reliably shown that the best color for call-to-action buttons varies from website to website, and more recently mobile site to mobile site. While there is no single color that stands above all others, color matters in site conversion. The Field Sobriety Test: Colors That Convert
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