Your Weekend Reads for Aug 29, 2014


Here’s some of the best links from around the web this week.  Check out a PPC playbook for lead generation, Free SEO tools, the science behind sharing on Social Media, and the state of SMS in your e-commerce marketing.

Online Advertising:
The PPC Play Book: With football season approaching, I figured I would release a “PPC playbook” for lead generation. These top “plays” can increase the efficiency of your PPC performance, but always keep in mind that like in football, the same plays do not work for every team.

Search Engine Optimization:
21 Simple and Free SEO Tools to Instantly Improve Your Marketing: I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today.

Social Media:
The Science Behind What People Love to Share on Social Media: The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most?

Using E-commerce Text Messages in 2014: Online retailers can use text messages in much the same way that they use email, but with the possibility of much better results, since shoppers may be more likely to read a text than an email.

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