With consumers spending more time on social networks like Facebook, ecommerce merchants have been forced to move their marketing to these platforms as well. It would be nice if merchants never had to leave their own storefronts to reach customers, but the reality is ecommerce merchants must meet customers wherever they are. For social media
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Is Cyber War on Ecommerce Imminent?
According this recent article in Foreign Affairs, the Pentagon has an updated and evolving cyber defense strategy: To meet this growing threat, the Department of Defense developed a strategy for operating in cyberspace that has five pillars: treating cyberspace as an operational domain, like land, air, sea, and outer space; employing active defenses to stop
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Official Yahoo! Store Update Saves Customer Data for Quicker Checkout
The official Ystore blog recently announced that the new “Saved Cards” feature for Yahoo! Stores is now available for use: By giving registered customers the ability to save their credit and debit card information to their account, along with the billing address associated with each card, Saved Cards lets customers breeze through checkout without having
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Once Abandoned Facebook Positioning Strategy for Small Business Gets Re-Treaded
Like a lone road tire left to rot, small businesses deserted a Facebook growth strategy considered outdated with the advent of the Fan Page. Small business merchants were convinced that Fan Pages would take them to where they were going faster and safer than rolling promotions like they used to do on a basic Facebook
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Viral Starbucks Youtube Video Gets Barista Fired
Christopher Cristwell sat down in not much else but what appears to be his green Starbucks barista apron and began a 2 minute 55 second, 85 line rant against all the irritations a Starbucks service employee might encounter during a busy counter shift. It begins innocently enough: “Welcome to Starbucks my name is Chris I’ll
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New "Recommends Feature" for Facebook Fan Pages
Facebook is renowned for serving its users with new features, totally unannounced. We are often left wondering whether Facebook is implying that their real target market is very discovery-savvy internet socialites, or rather those always up for the new challenge of finding new features on their Facebook. It’s always a cat and mouse game on
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Classes Available on How to Manage Yahoo! Stores
We’ve talked a lot about how safe and scalable the Yahoo! Store platform is, but one thing that always comes up, sometimes a little too late, is the question about how easy it is to manage a Yahoo! Store. Unfortunately operating a Yahoo! Store isn’t always as turnkey as it looks and we’ve found that
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How Popular Americans on Chinese Social Media Compare on Twitter
Yesterday, Weidong “Jim” Zhang wrote a guest blog (over 300 views in less than 24 hours) for FastPivot which featured a list of the most popular Americans on the trendy Chinese social media site, Weibo. In this blog, we’ll take a look at how those Americans who are so popular in China compare on Twitter:
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The 11 Most Popular Americans on Chinese Social Media Weibo
By Guest Blogger, Weidong “Jim” Zhang Who are the most popular Weibo users from the U.S.A.? Which American has the most Chinese followers? Below is a list of of the 10 most popular American Weibo Users, as of 9/16/2011, with some of my own commentary added as well: 1) Tom Cruise : http://weibo.com/officialtomcruise Even with
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Two Big Secrets to Choosing Custom Yahoo! Store Design-Development
Choosing the right Yahoo! Store development agency isn’t a simple matter of pushing a shopping cart through the Yahoo! Merchant Solutions Developer Network aisles, leaning into the refrigerated racks of choice-picked goods and squeeze testing five or six for freshness. The Yahoo! Store developer shopping process needs to start with an understanding of what’s beneath
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