It’s official: Yahoo! Small Business will be rolling out a new marketing dashboard, built especially for small and medium sized businesses (SMBs). Now, Yahoo! Store merchants will have access to a well-crafted tool set designed especially to help SMBs stay ahead of the pack online. The official release was discussed in a mediapost.com article announcing
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Google's Penguin Update Sneaks Up On Etailers
Everyone in the ecommerce world knew when Google’s moon sized Panda update crashed landed into legitimate ecommerce sites all over the planet. It wasn’t intended to atomize etailer SEO like it did–the real target for Google’s updates has always been spam (often favoring big brands)–but the drop in traffic and sales many felt was a
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Best 3 Fonts for Websites–It’s What Top e-Retailers Are Using
As an agency specializing in web design, we often get asked questions that seem simple, like, “What is the best font to use for websites.” It would be nice to be able to summarize an answer for that question in one or two words, but alas there are more fonts than stars these days. It
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How Recent Official Update May Have Affected Your Yahoo! Store
Here’s a screenshot of the recent update blog: Turns out this roll-out was just for a beta group. Many initially believed it would be applied across the board. Merchants should check their Yahoo! Stores to make sure nothing was unintentionally affected. Out of the thousands of stores we’ve built, only a few merchants contacted us
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Big Brands Ignoring Facebook's New Timeline?
Yesterday, we discussed the Facebook Nine and looked at how they were doing with likes and engagement on Facebook. Today, we’ll look deeper into how one of the big guys out of these Facebook featured retailers is doing with the new update: Nike, which has a 1.55 engagement rate ( 8,884,875 likes / 137, 752
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How the "Facebook Nine" Are Leveraging Timeline
In our last blog on Facebook’s newest Page update (March 30, 2012), we discussed general user-perception of the change. Today, we’re looking closer at the companies Facebook features on their Introduction to the New Pages. It should be safe to assume that these nine “featured” companies are doing something right in order to represent Facebook’s
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Google "Suggests" New Facebook Timeline Sucks
On March 30, 2012, Facebook made their “new pages” mandatory. In case you didn’t learn about the updated design and functionality when they were introduced, here’s an official about Page dedicated to helping businesses get with the program. Now, try Googling: New Facebook Timeline, and the popular search suggestions show what folks are doing and
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How Mobile Users Shop, And Why It Matters to Yahoo! Store Merchants
Now that mobile smart phones have entered into the mainstream, and most e-store owners are reflexively checking their metrics for mobile trends, we need to look a bit deeper at how mobile users are shopping. Or rather, first, let’s look at how they’re using their smart phones to engage. Ironically, it’s not being used foremost
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FastPivot Developer Tip: Leverage a Blog
Yahoo! Small Business coordinated with its network of developer partners, like FastPivot, to bring Yahoo! Store merchants a series of “developer tip” Youtubes. Here’s what FastPivot’s president, Matt Ledford, had to say: One key tip that we recommend for our clients to grow both SEO and social media influence is leverage a blog. It can
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How Yahoo! Store Merchants Can Take Advantage of Recurring Revenue Models
Yesterday, April 17, 2012, GetElastic published an article, Breaking the Shopping Cart [Infographic] by Linda Bustos, that put light on a promising trend for etailers: “The recurring revenue business model has been referred to as the “best business model in the world.” It kicks the pants off of loyalty programs, which is not a guarantee
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