eCommerce marketers always have to ask themselves “where am I going to see the best bang for my buck.” Bucks don’t just mean money, but as we know social media marketing is considered more or less “free,” but what’s not free is time. Time is one of a eCommerce marketer’s most valuable resources. When it
…Read More

This is a guest post from our Chinese social media expert Weidong “Jim” Zhang: At the end of last year, Dell, who has continued to improve on their customer services and engagement via social media, launched the Social Media Listening Command Center. At the Dell Social Media Listening Command Center kick-off ceremony, the CEO of
…Read More

By guest blogger, Weidong “Jim” Zhang Because one in five people in the world are Chinese, it’s likely that the Chinese market will one day soon (if it’s not already) affect your business. Many U.S. based businesses have realized that China isn’t just the world’s top exporter, but is now developing into what many experts
…Read More

When the New York Times published the article, New Hacking Tools Pose Bigger Threats to Wi-Fi Users the other day, it was the first time many Wi-Fi users heard of the easy-to-use Mozilla Firefox hack plugin, Firesheep. This simple to download and use plugin makes it so easy for low-tech hackers to snoop innocent users’
…Read More

We’ve talked about the need to measure social media marketing efforts, not just qualitatively, but also quantitatively. Many social media experts are still unsure about how to do that. One of the best methods we have found to measure social media results is by creating an advanced segment within your Google Analytics dashboard, so you
…Read More

Does social media work well for any business? It really depends on the type of business using it and the goals/expectations they have. To understand the role social media should play in your business, one must understand what social media IS and what it IS NOT. Social media IS NOT for many businesses and organizations:
…Read More