Participants working within a variety of professions (Study Abroad, Career Developer, Communications INGO, International Programs, College Advising, etc.) from a long list of countries: US, EC, BR, ZA, CN, KE, GB, PK, IN, JP, RO, CA, HK, AU, TR, FR, & ES, attended last week’s webinar titled “Social Media Strategy for International NGOs & Universities.” A free recording can be found here.
FastPivot’s Director of Strategy, Grant Henry served as moderator while Matthew Ledford, Jonathan Poston, and Weidong “Jim” Zhang, presented. FastPivot’s CEO & Co-Founder, Matthew Ledford opened with a high level overview of those social media platforms currently being used by the majority of the world’s population. FastPivot’s Director of Social Media Communications, Jonathan Poston was next in line; he presented three university case studies (LNU-MSU College of International Business, Universidad de Espirtu Santo International Careers Program, Eastern Illinois University), which demonstrated unique strategies by which universities employ to implement effective social media marketing campaigns. Weidong “Jim” Zhang, Admissions Counselor at Maharishi University of Management, discussed “how to use Chinese social media to recruit Chinese students.”
After the webinar, many attendees sent us questions. Answers to some of those questions are listed below:
What advantages does a splash page have?
A splash page is good for branding and controlling the environment that prospective fans will first visit. Use an integrated an interactive, branded image in conjunction with information about your company and Facebook page for best results. You can also add Google Analytics to a FB Splash page in order to know how many people reach the splash page (non fans) and how many visitors go to the Fan Area.
What is fan-oriented content and non-fan-oriented content?
Assuming you mean non-fan oriented content to be that content which is intended for Fan Page visitors, then you would use the splash page to host that information.
Do you get a lot of feedback about people who post TOO much and so people end up deleting you?
Posting too much is really relative to the industry you’re in…for example, an admin. managing a sports related page might be about to get away with play-by-play updates of an event, but someone selling doors better limit the signal, or yes, they’ll get slammed. A post a day, as long as it’s at least witty, probably isn’t enough to get the boot, but start doing several an hour and no matter who you are, you’re likely to be deleted or hidden.
Promoting vs Cheering on your school – what’s the difference?
Promoting has a strong purpose. Some of us may not know how to use it wisely. It is a pretty much business first style: we won’t talk to you if you don’t have interest in our programs or products. If we keep selling ourselves and ignoring others, we’ve missed the point of promotions. Promotions done right is the best cheering you can do for your school.
How does Chinese social interaction differ from social interaction in the U.S.A.?
In Asia, people are more close than in the U.S. They are more community oriented. Referrals are more powerful. Word of mouth is more prevalent. But online social experiences are also important for the Chinese.
Thanks again to all who were able to attend!
To help equip International NGOs & Universities, FastPivot is offering a free 1-on-1 social media strategy session to review your current plans, challenges and goals. If your organization is engaged in social media and is interested in talking with a social media expert, reserve a 1-on-1 session today. FastPivot also presents on ecommerce, mcommerce, social media and a variety of other topics at conferences in the U.S.A. and abroad. Contact us to book a speaker.
