Ever since mcommerce hit the block, FastPivot has been developing solutions to facilitate intuitive mobile device navigation and conversion. This has put us in direct touch with millions of critical metrics, and ultimately toward innovating responsive design for Yahoo! Stores . (*More on responsive design for Yahoo! Stores after we look at some year over
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Now that mobile smart phones have entered into the mainstream, and most e-store owners are reflexively checking their metrics for mobile trends, we need to look a bit deeper at how mobile users are shopping. Or rather, first, let’s look at how they’re using their smart phones to engage. Ironically, it’s not being used foremost
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Big Brother has been officially outed for monitoring mobile user activity without permission. This April 4th, 2012, The Atlantic article, Big Brother in Your Pocket: How Police Use Your Cell Phone to Track You begins by revealing a full force assault in the face of personal privacy: “Officers in numerous states and cities get detailed
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As we’ve mentioned before, early adopters, especially in the technology world aren’t as forthcoming as one might think. It’s easy to speculate that anyone savvy in ecommerce must be at the forefront of the online retail industry, but alas even digital pioneers have their limitations. Like any other business people, ecommerce merchants who had nothing
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Yesterday, Bit Rebels published an article titled, Top 5 Web Design Trends for 2012, which ranks mobile #2 on the list (Other items included User Experience (#1), Typography (#3), Rich Colors & Text (#4), and HTML5/CSS3 (#5)). Mobile commerce for Yahoo! Stores has only increased in popularity, and many Yahoo! merchants are using third party
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The holidays are a make or break time for many Yahoo! Store merchants. For some, the entire year is planned around just a couple of months of frenzied holiday shopping. Year-in and year-out, the planning cycle has remained the same–everyone knows what they should be doing to ramp up for the big time of year.
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With over 5 billion mobile phone connections worldwide, mobile transaction capability is at the vanguard of the internet commerce evolution. Mobile payment processing was innovated in 1997 in Finland via SMS, but has since then become more sophisticated with the development and mass-distribution of mobile smart phones. With the advent of smart phone technology came
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Mobile commerce is on a path similar to the one taken by ecommerce during its early years, but like good cutting edge technology should, it’s evolving much quicker. Remember those old shopping days at the mall, when you had to scribble down product info. on crumbled business cards, only to hop online when you got
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The recently published New York Times article titled “Retailers Retool Sites to Ease Mobile Shopping” covers about everything we’ve been saying about mobile for over a year now. To summarize for the sake of simplicity: Because the world is going mobile (with web-enabled mobile smart phones at that), mobile commerce is here and only projected
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