FastPivot is all about improving company performance through solid leadership development opportunities, so when it came time to attend the internationally syndicated Chick-fil-A Leadercast conference again this year, we MOOved our busy schedules aside and planned to go. This year a good number of the FastPivot team attended the conference (in-person) from the Biltmore Baptist
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SEO 101 for Ecommerce Entrepreneurs
By now everyone has probably heard of SEO, but ecommerce entrepreneurs seldom take the time to understand it first as a priority, and then as an art. This isn’t a slight against entrepreneurs who are trying to get a foothold in the ecommerce world. It’s been our experience that most entrepreneurs come to the table
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Yahoo! Stores Making a Splash on Facebook
The Yahoo! Stores we work with always go with slick custom homepages and spiffy sites throughout, but early last year we noticed that many of our clients were asking us about extending their brand to Facebook. Social media, as we’ve mentioned before, is where people are shopping now. But social media sites don’t usually come with
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Blogging 101 for Ecommerce Entrepreneurs
Many ecommerce entrepreneurs are wearing so many hats that by the time they get around to blogging, their heads are too swollen to fit into the blogging frame of mind. This is one reason why many ecommerce businesses have little to no blog presence. The ones that do have a blog presence are continually frustrated
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How Busy Design Can "Blind" Ecommerce Store Customers
Remember the “invisible gorilla” selective attention test experiment? If not take a minute to watch the Youtube video. In that video a test subject was given a simple instruction: count the number of balls being passed by a particular team of players. But there was also another team of players passing another ball, which made
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"Social" Users Say "I Do" at Royal Wedding
Social media just proved again that it is a leading force as the preferred communications venue, at least among Facebook and Twitter users. According to an article published on April 29, 2011 in The Telegraph, titled Royal Wedding Swamps Twitter, Facebook : The royal wedding was being mentioned around 67 times a second on Twitter
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How to Re-Post Social Content Without Being a Leaky Faucet
Consider how much time it takes to write a well-written blog. It will vary, but many writers spend anywhere from two to five hours writing a high-quality blog. After devoting so much time to spin out 800-1000 carefully selected words, oftentimes supported with a specially selected graphic, many social media marketers simply want to lick
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Is There Really a "Best Time" for Ecommerce Marketers to Schedule Email Campaigns?
This past Sunday (at 3:04pm), which if you’ll recall was Easter Sunday, Hubspot sent an email to their subscribers, titled “Happy Easter! Stop Hunting for Inbound Marketing Knowledge,” which went on to promote one of their upcoming conferences. Fuzzy Logic? Email content aside, sending a marketing email like this on a weekend holiday is a
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Is Apple Having a Brand Identity Crises on Facebook?
This is the last blog in a four-part series in which we review what Internet Retailer’s Top 4 (from IR’s Top 500 List) are doing on Facebook. Apple is considered IR’s #4, but when we tried to locate them on Facebook, we ran into a number of obstacles. To see what we’re talking about, start
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How Dell Is Dealing With "Service Sucks" Comments on Facebook
Unlike some top internet retailers, Dell, which has over 530,000 fans and is listed as #3 on Internet Retailer’s Top 500 , is definitely into Facebook. Judging from the level of activity and the quality of such custom pages as their “splash” and “video,” they’ve obviously poured good time and money into the efforts. With
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