Weekend Reads for 3-4-16

We hope you can dig into these reads this weekend to help you with your business. Some great thoughts about your PPC budget, the future of SEO, Facebook LIVE and how it can be a marketing tool, plus some personal productivity tools that cover the different places you find yourself during the day. Enjoy your
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Account Switching Added to Instagram App

Instagram began rolling out this week, a new feature in their apps that allow you to switch between accounts without logging out and logging back in. Anyone who tries to use two different accounts has got to be excited with this addition. To use this new feature go to your settings in the app, and scroll
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PivotPoints: Weekend Reads for 12.4.15

“Necessity is the mother of taking chances.” – Mark Twain We hope you had a great week. This week we have some advice for your corporate blog, thoughts about Paid and Organic channels, AdWords campaign settings, and new features from Facebook that might be useful to your business.  Online Advertising: 5 Things New Advertisers Need to
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Weekend Reads: Adwords ROI, B2B SEO and More

Online Advertising: Increase Your AdWords ROI With These 5 Tips from Kissmetrics: While the most substantial way to increase your campaign’s ROI still involves increasing your account’s overall average keyword quality score (as quality score and cost per lead metrics are directly correlated), your level of success in AdWords is heavily reliant on whether or not you
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Weekend Reads for 9.18.15: Facebook Ads and Stats, Avoid SEO Disasters, & Shopify Partners with Amazon

Here are some great weekend reads we’ve found from around the web: Online Advertising: How to Improve Your Facebook Ads With Customer Reviews: Do you use Facebook advertising? Have you considered incorporating customer reviews into your ads? Facebook ads that include customer reviews blend in with other news feed stories and are better received by people browsing Facebook. In this
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Your Weekend Reads for Jan 15 2015

Online Advertising: Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC: Paid search is (mostly) concerned with gaining conversions. This is great and all, and definitely should be your main focus, but often times we forget about what happensafter the conversion. Why is this important, you ask? For lead generation, most conversions will not immediately
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