“There are lies, damn lies and statistics.” Most often attributed to Mark Twain, this quote could be modified just slightly and applied to the world of ecommerce. If Samuel Clements had been born 150 years after his actual birth in 1835, he might have opined in a more modern fashion: “There are data, damn data
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What is the Best Size for Ecommerce Product Images?
Good product images move merchandise on ecommerce sites. It’s a fact. Yet it takes a lot of time to produce good ecommerce product images, unless you take the easy way and simply use whatever the manufacturer or distributor can send you. (If you do, your product pages will closely resemble the other sites using the exact same
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27 Tips to Improve Ecommerce Site Search
Still unconvinced about ecommerce site search? How about this little nugget: “Shoppers who use site search on ecommerce sites convert at two to three times the rate of those who don’t use it.” (Source) MarketingSherpa Ecommerce site search technology has been around for at least a decade. It benefits online retailers in multiple ways; as
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So long Match Search Query, We Will Miss You!
Google Announced recently that they will begin to block sending keyword data from Google Adwords to 3 party providers, including Google Analytics. As a data analyst, one of my roles is crunching numbers to help businesses make data driven decisions. In order to do that, I depend on having as access to as much data
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Danny Sullivan Interview: What Online Retailers Need to Know
A Danny Sullivan interview is worth reading. Why? Because he’s been talking about SEO since before it became an acronym. If someone were building a short list from which to select the most seminal person in SEO, he’d be near the top. His resume is pretty good: April 1996: published A Webmaster’s Guide To Search
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Q&A with Chip Oglesby, FastPivot Google Expert
Who is Chip Oglesby? A Southern man of many talents, of course. Chip (@chipoglesby on Twitter) brought his considerable data-crunching talents to FastPivot when he relocated to Asheville, NC from Columbia, SC. With certifications including Google Analytics Certified Individual and Google Certified Partner, he’s also our in-house lead for everything related to data, including Google, online
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What did Google AdWords announce on April 22?
Google had a few announcements to make about Adwords on April 22nd, 2014. Let’s dive in and see what they said and how it affects you.
Five Reasons To Choose Shopify
There are certainly more than 5 reasons to choose Shopify for your next (first?) ecommerce platform, not least of which is because the company was founded by Canadians who love ecommerce and hockey. But there are recommended word count limits for blog posts so I polled the FastPivot team and identified 5 areas where Shopify absolutely
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How can e-commerce sites use schema markup?
Today we’ll look at how and why an e-commerce site would want to use schema markup on their site.
4Radon.com Site Redesign: Using Content To Drive Online Sales
While using content to drive online product sales is not new to the world of ecommerce, too few retailers do it. Which is the wrong decision – particularly for sites catering to niches. Educational content is often the best way to acquire traffic, then convince people that 1. they have a problem, and 2. you
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