FastPivot Prepares for Yahoo! Merchant Summit Next Week

Yahoo! will be hosting a summit for its merchants on June 11th, 2010 in Chicago, immediately following the Internet Retailer Conference. Among other keynote activities, Michael Ober, Senior Manager of Account Management for Yahoo! Small Business, will demonstrate how merchants can increase order value and improve website conversions.¬† FastPivot.com’s Strategic Director, Grant Henry, along with
…Read More


FastPivot.com Yahoo Store Designers Give MyKnobs.com New Look

Great ecommerce store design is a blend of artistic creativity and masterfully programmed functionality. In the MyKnobs.com before and after screen captures below, it’s easy to see what a difference a few new brush strokes makes to a well established store. Store Design Before Store Design After The above screen captures don’t represent an entire
…Read More


Defining, Interpreting & Improving Conversion Rate

According to Wikipedia, the definition of conversion rate ” is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.” Deriving a conversion rate may be a matter of doing a simple calculation, but understanding the basis and
…Read More


SLI Systems' May 2010 Newsletter "Partner Spotlight" is FastPivot.com

A long standing partnership between FastPivot.com and SLI Systems was noted in this month’s May 2010 edition of the official SLI Systems’ newsletter: Over a decade of online store design, programming and strategic consultation has attracted the attention of innovative start-ups and national brands alike into the FastPivot portfolio. While specializing in Yahoo! Store design
…Read More


Marketing on Twitter is based on two practical-use approaches

Many people are still confused about what Twitter is and does. Some are so overwhelmed with Facebook and other social media out there that they’re totally ignoring Twitter. Well, that’s not entirely true: it has become standard affair¬† to add social media icons to ecommerce homepages (see FastPivot social packages below), but oftentimes the Twitter
…Read More


Punk.com: Specialized Online Store Design Feature Showcase

Through the use of bold colors, vivid imagery and clean layouts, Punk.com is a custom work of art, in addition to a strong online store. FastPivot.com’s Yahoo! Designers installed some very cool features that are modeled off of a collaboration of leading retail websites. The custom store areas FastPivot.com’s Yahoo! Designers included were: * Section
…Read More