At present Google is¬†Triumvirate Supreme as far as Search, SEO & Adwords goes, but with a bellicose band of competitive tech firms contracting its collective muscle, many wonder when Google’s triple headed dragon will fall. It might be a different fight if only Google were tussling with the tag-team effort of search underdogs Bing and
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The industry treats ‚Äúsocial media‚Äù as if it were a simple plugin for the online store. A social strategy is much more than simply acquiring Twitter and Facebook accounts. Social strategy is about real relationships with real people. In this upcoming webinar presented by social media experts from SingleFeed & FastPivot you’ll learn how to
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FastPivot.com was recently approved for a company profile on LinkedIn.com, a social media platform for professionals. Now clients and customers have yet another way to stay in touch with us. We’ve found LinkedIn to be a great place to meet others interested in what we do: online store design, mobile store development, social media strategy,
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Savvy online merchants know what Twitter is, but many are still grappling with how exactly to use it. In a previous blog, we explained that marketing with Twitter could be done in two ways: 1) Rapid fire promotional posting or 2)¬† Relationship centered marketing. If you’ve chosen number one, the easier route, then at some
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As a part of an ongoing marketing plan, online store merchants often find themselves creating huge amounts of content. Think about it: there’s press releases, store copy, newsletters, blogs, etc. If the content within any one of those channels isn’t optimized for social-media-lite consumption, the chances of it being mentioned via social media is slim.
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