Many bricks and mortar retailers have seen revenues lift this year, but fortunately they didn’t have a Google Panda to wrestle. We can’t tell you how many calls from Yahoo! Store merchants we’ve taken about plunging traffic and sales, and it’s all because of the last year’s (and possibly ongoing) Google algorithm changes. Just yesterday
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Who Wants to Be First to Add a "LinkedIn" Follow Button to Their Yahoo! Store?
According to LinkedIn’s February 27th, 2012 blog post, the long overdue “LinkedIn follow button” is out. Facebook, Twitter, and even Pininterest all came out with their follow buttons fairly quickly, but for some reason LinkedIn didn’t. Maybe they thought the “share on LinkedIn” button was enough. But many internet users feel that level of engagement
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Follow the Leader: eBay Expects 2012 Mobile Commerce Sales to Double
As we’ve mentioned before, early adopters, especially in the technology world aren’t as forthcoming as one might think. It’s easy to speculate that anyone savvy in ecommerce must be at the forefront of the online retail industry, but alas even digital pioneers have their limitations. Like any other business people, ecommerce merchants who had nothing
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Three Different, But Equally Useful, Custom Image Maps for Yahoo! Stores
Yahoo! Store merchants know images are important, whether we’re talking about a home-page rotating banner, or enhanced imaging and interactive capability on the product page. Although search engine spiders really love text, online shoppers would glaze over if that were the only medium used in developing an ecommerce interface. In order to optimize navigation, and
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Popular "How People Use Facebook" Infographic Interesting, But Outdated?
This morning, GetElastic Blog emailed subscribers an infographic via OnlineSchools.com, which illustrated how people use Facebook. To briefly summarize the infographic’s (on right) key points : 1 in 13 people on the planet are active on Facebook (500 mil total. Granted this number was tallied back in 2011, but even with a mass exodus or
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"Retargeting Ads" for Ecommerce
Online store merchants have some fancy digital marketing tools at their disposal. Retargeting ads is one of them. The concept isn’t new. This quote from a 2010 New York Times article, Retargeting Ads Follows Surfers to Other Sites tells us how retargeting ads work: Julie Matlin was tempted by a pair of shoes on Zappos.com.
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EM2 Sports Spikes In New Yahoo! Store
While the rest of the world of volleyball begins the game with various serves from the back corner of the offensive court, EM2 Sports wasted no time in getting their new FastPivot.com-built Yahoo! Store across the net. Spike. And Score. But it’s not like these pros are new on the court. They are actually vets
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Yahoo! Store Merchants Can Now Customize Order Confirmation Emails
When Yahoo! Store customers order product, they are sent an order confirmation email. The problem is that email comes with a generic yhst- prefix (appearing before the order number) in the subject line. Most of the time customers probably don’t even know they’re shopping from a “Yahoo! hosted store” much less understand what that prefix
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New Yahoo! Store Slips on Bare Sole Sandals
Blue sky. Palms. Sunshine. Rope hammock. Step in the hot Florida Keys sand, and it’s a reminder that sure enough, something is out of place in paradise. Sandals, of course. But there’s no need to run off to the store, or even be at the beach for that matter to zoom in on blue sky,
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Yellowstone Launches New "Big Sky" Yahoo! Store
When Yellowstone does anything, it does it right. Tourists from all over the world are guaranteed a rawhide experience when they visit Yellowstone; with adventures ranging from snowmobiling to trout fishing, among hundreds of pristine miles of meditative evergreens, dotted with ear-ringing, frothy falls. And then there’s everyone’s favorite: Old Faithful. With giant technological advances
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