When Yahoo! Store customers order product, they are sent an order confirmation email. The problem is that email comes with a generic yhst- prefix (appearing before the order number) in the subject line. Most of the time customers probably don’t even know they’re shopping from a “Yahoo! hosted store” much less understand what that prefix stands for. Most merchants have probably just accepted the fact that its there and that some customers will reach out concerned about who they’re actually doing business with. Until now there hasn’t been much Yahoo! merchants could do about it.
Of course, the reason why we’re writing this blog is because now there is something merchants can do. According to a recent official post from Yahoo!, Replacing the store ID in an order number in order and shipment status emails, here’s how to eliminate those obnoxious messages and update them to reflect your brand:
In Store Manager, click the “Shipment & Order Status” link, located in the Order Settings column.
- Locate the “Order Number Prefix” field (Figure 1).
- Enter the custom order number prefix you wish to use. For example, if you wished to have the word “acme” displayed before the order number (acme-792), enter the word “acme.”
- Click the “Update” button.
- Publish your Order Settings.
