Yahoo! Stores Introducing Cross-Sell and Keyword Enhancements for the Holidays

Posted on October 19, 2007
Filed Under General, Yahoo! Store, blogs |

We know that the Yahoo! Store Blog is everyone’s top reading priority. But in case you’re a few posts behind, Yahoo! got merchants everywhere to take a breather from their pre-holiday panic attacks by announcing two key enhancements to the Yahoo! Stores platform in the areas of merchandising and SEO.

In his September 25 post, Jimmy Duvall outlines the benefits of these upgrades, specifically:

New automated cross-sell ability on both your product pages and your shopping cart! Even better, shopper behavior on your site feeds the cross-sell engine—so the products automatically displayed as cross-sell recommendations will be relevant to their interests. (Big Brother IS watching!)
New keyword tool that ranks converting keywords for you! Not only will you see what terms convert…but exactly what terms specifically convert what products. (No such thing as TMI in this case.)

All good news to be sure…but, it’s hard not to feel behind before you get started when thinking about what Yahoo!’s announcement means to your store this close to Christmas. Before you get overwhelmed thinking about ANOTHER thing to add to your holiday prep to-do list, we suggest:

Shopping your site TODAY. Start with your most popular products and click through the purchase process from beginning to end, looking for where, how, and when to introduce cross-sell displays. Group your products into 3-5 item collections. Then consider presenting 2-4 item cross-sell displays that present the other associated collection items when an individual product is displayed.
Getting your head around your SEO analytics ASAP. With search replacing traditional ads, holiday season competition will be cutthroat for good organic and paid search placement. If you’re the type to get behind in your SEO work, this calm before the storm that starts November 1 is the perfect time to make sure you know where you stand.

We also suggest reading our Oct. 8 blog post for more thoughts on S*H*O*P*P*I*N*G* your site in prep for the holidays. Still have questions? Contact FastPivot today to schedule a 20 minute call to learn more how Yahoo! cross-selling and SEO review can help you convert more shoppers this holiday season.