Using Trademarked Keyterms in Your Paid Search Ads?

Posted on January 22, 2007
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You’ve probably asked yourself if using trademarked terms is a legit strategy - if not a legal one. A recent decision by the U.S. District Court of Eastern PA has held that it is in fact legal to use trademarked terms when bidding in paid search advertising. However, you must not use the names in the actual titles and ad text that the customer will see.

This answers one question, but asks a few more. What about the context of more generic terms that happen to be trademarked in another industry? This is one step is clarifying the issue, but it is simply that - a step.

Click here for a pdf of the US District Court ruling (pdf)

Two…No three, great power resources for Emerchants and web store owners!

Posted on January 19, 2007
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One of the key purposes of the FastPivot Blog is to share nuggets of useful information with our clients and friends. Two recent posts worth mentioning:

Paul Boisvert at The Yahoo! Store Blog recently shared a great free report that Anne Holland and the Marketing Sherpa folks are offering entitled: Marketing Sherpa: Marketing Wisdom for 2007. There are a series of these reports from the last five years here, with the digested marketing wisdom of thousands of hours of research, writing and application.
MarketingExperiments.com is offering a free live webinar THIS Wednesday, January 24th
at 4:00PM, EST entitled: “Site design tested: 7 ways to increase site conversion by reducing Customer Anxiety”. Flint McGlaughlin and the crew propose to answer the following: “Does matching your site’s appearance to the expectations and
preconceptions of your customer prospects influence its effectiveness”
“In this brief we will look at how customer anxiety level, based upon the
appearance of your landing page, will influence buyers’ perceptions about
you, and how these impressions translate into purchase decisions. “

If you would like to participate, please visit:

https://www.gotomeeting.com/register/779394964

(If you are not yet a subscriber, you will automatically be subscribed
to the Marketing Experiments Journal when you signup for the clinic.)

Now, when I heard recently about MarketingExperiments.com joining forces with Marketing Sherpa and Anne Holland, I recognized a great partnership and educational force for e-merchants. Sherpa publishes great reports and does very strong workshops and the MarketingExperiments.com provides free webinar briefings and excellent applied research. IMHO, these two great leaders and their teams are among the most influential in ecommerce. Merchants would do well to pay attention to their thoughts.

And third, For those of you not familiar with the YstoreBlog, it is Yahoo! Merchant Solutions official blog for Yahoo! Store Owners. The Yahoo! Store Blog has great ‘best practices’ for Yahoo! Merchants and beyond and a few coding tips for those do-it-yourselfers out there.

New Face, New Name - FastPivot.com

Posted on January 16, 2007
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The Ydesigns/FastPivot.com team is very excited about 2007 and the promise it brings to our clients. As we approach our ten-year anniversary, we are thankful for our clients and friends that make our lives full by sharing the good work we do with others. We love to work by referral and relationship connections with great people across the country and have been very productively establishing more relationships with strategic service providers that help merchants work more efficiently and merchandise products with excellence. It is appropriate then, that we feature PicklesAndIceCream.com as our newest launch in 2007.

PicklesAndIceCream.com displays the classic design strength Ydesigns.com is known for with a glimpse of the innovation to come under the new FastPivot.com brand. Check out the elegant product display technology that “Pickles” is using to lead their market. Let us help you lead yours!

It would be our pleasure to serve with you in 2007.

Welcome to the New FastPivot.com blog

Posted on January 15, 2007
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After nearly a decade of serving thousands of web stores across the country, as of Feburary 1, 2007, Ydesigns.com is rebranding itself as Fast Pivot. As we have expanded beyond custom store design into web marketing strategy and ecommerce software development and integration, we have found the Ydesigns brand too limiting to contain our larger scope. So, in short, we have not been acquired. We are the same people team, under the same ownership, expanding to serve a larger audience more effectively.