Come Say Hello at the Internet Retailer Conference - 2007!

Posted on May 24, 2007
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Look for us! Members of the FastPivot team will be attending Internet Retailer Conference & Exhibition June 4-7, 2007. If you’re planning to attend the conference, we are available to friends, clients and prospects at the Yahoo booth as well as in sessions and just perusing the show floor.

For details on our schedules and when we’ll be available at the Yahoo booth, give us a call at 888-770-8883. See you at the show!

The Value of Site Optimizing and Testing - FREE Webinar from FastPivot!

Posted on May 24, 2007
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Have you wondered why, or if, you need Optimization and Analytics for your ecommerce site? What is testing and why do it? And, who needs it?

You are invited to participate in a free webinar on – Optimization Value and Basics. In one interactive hour, these questions and more will be discussed by the experts.

Presented by: Michael Whitaker of Monitus, Matthew Ledford, President and Co-Founder of FastPivot, and Grant Henry, Manager of Strategic Marketing at FastPivot.

Topic: Optimization Value and Basics – Is it right for me?

When: Thursday, May 31, 2007 at 2-3 PM EST.

Where: Free Online Webinar using Go2Meeting! All you need is a phone line and web browser to attend!

Interactive discussion to include:

Site Optimization through testing – What is the value?
Choosing the areas of your site to optimize.
Using Google Website Optimizer
Getting Started
Question and Answers

Bring your questions and learn more! We plan to allow ample time for your questions!

Just click here to register.

Credibility is Key for the Peace of Mind of Online Shoppers

Posted on May 17, 2007
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Credibility indicators on your site have been proven to increase sales conversions up to 14%. Now is the time to make incremental improvements on your store that will grow your next two quarters into the best yet! One simple step is to increase the credibility of your site by associating with brands and seals that shoppers trust. One such seal is the HackerSafe Shield!

For a limited time, as a HackerSafe partner, FastPivot can offer you substantial discounts off retail rates for PCI and Hackersafe /Scan Alert monitoring services. Starting at $49.95 per month, these services build shopper confidence while providing security for merchants, and peace of mind in knowing that your store is indeed “HackerSafe.” To receive even more of a special offer, call prior to May 24th. Mention the code, “safety” when you call 888-770-8883×322.

Yahoo Search Marketing’s Ultimate Connection Contest

Posted on May 17, 2007
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Yahoo Search Marketing’s Yahoo! Ultimate Connection Contest is being held to help small business owners connect with new customers through online advertising and to some of the world’s leading marketers. The prize package includes:

An “Ultimate Connection” power lunch in New York City with the up-and-coming entrepreneur winners and top-ranking marketing stars
A $25,000 budget from Yahoo! Search Marketing to use toward a keyword ad campaign
Mentoring from a legendary marketing expert throughout the year
Access to a Yahoo! Search Marketing expert throughout the year
A website makeover, courtesy of Yahoo! Small Business and Web site development firm FastPivot.

To enter, just visit Yahoo’s contest page.

Google Analytics Gets a New Layout!

Posted on May 17, 2007
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It’s been a little over 2 years since Google acquired the Web Analytics system, Urchin. While sporadic updates have been made to the system, we have yet to see a complete visual overhaul until now.

With new design features, customized reports, email reporting, and a very detail dashboard approach, the new Analytics Beta is quite the looker. The interface is much more customizable; the system reacts faster; and all of the new bells will certainly make the analysis of data much more streamlined. For more information on the new Google Analytics, visit their tour.