FastPivot.com and ScanAlert Partner to Deliver Security Certification Services to Yahoo! Merchant Solutions Market

Posted on July 3, 2007
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NAPA, CA-(Marketwire - June 21, 2007) - FastPivot.com (formerly Ydesigns.com) has finalized a partnership agreement to promote ScanAlert’s HACKER SAFE certification and Payment Card Industry Data Security Standard (PCI DSS) validation services to its thousands of clients, most of which are hosted on the Yahoo! Merchant Solutions platform.

The agreement between one of the most experienced Yahoo! Merchant Solutions developers, and ecommerce security experts ScanAlert leverages widespread adoption of HACKER SAFE by Yahoo!-hosted retailers, such as Vermont Teddy Bear, StreetBeatCustoms, and ClubFurniture.com. These and tens of thousands of other retailers typically see online conversion rates rise as much as 30% by promoting their HACKER SAFE certified security to current customers and prospects.

Under the agreement with ScanAlert, all FastPivot.com clients will receive discounts on HACKER SAFE subscription fees as well as complementary services to validate their PCI DSS compliance.

“HACKER SAFE has become the world standard in ecommerce security certification,” said Jeff King, Vice President of Marketing, ClubFurniture.com, a HACKER SAFE retailer since 2003. “Visitors to our site recognize the HACKER SAFE mark, appreciate the steps we’ve taken to safeguard their personal data from hackers, and respond by purchasing more often.”

“By giving our customers all of the tools and services they need to succeed online, we’ve been able to develop a large and diverse customer base,” said Katherine Morosani, Business Development/Partner Relations, FastPivot.com. “As Club Furniture’s experience shows, HACKER SAFE is a marketing best practice for websites of all sizes, and something all retailers should do.”

“We’ve made it easy for Yahoo! Store merchants to enjoy the ROI of having a secure and certified website,” added ScanAlert’s Director of Business Development Cresta Pillsbury. “We look forward to helping FastPivot.com’s customers navigate the compliance validation process so they can increase sales and reduce liabilities.”

Availability and Pricing

FastPivot.com customers interested in ScanAlert’s PCI DSS and HACKER SAFE certification services should contact FastPivot.com directly at 888-770-8883 for details on pricing and sign-up procedures.

About FastPivot.com

Since 1997, FastPivot.com (formerly Ydesigns.com) has offered complete ecommerce website development and strategic marketing for companies of all sizes. From start-up ventures and established entities such as the Library of Congress and Waldorf-Astoria, to retailers like Conn’s and Service Merchandise, FastPivot.com provides engaging ecommerce solutions for stable and leading edge growth in a variety of markets. For more information, visit http://www.fastpivot.com.

About ScanAlert

Headquartered in Napa, CA, ScanAlert secures organizations of all sizes against threats to their network infrastructure and then certifies them to the HACKER SAFE standard — the world’s Internet security benchmark. Offered as a Software as a Service (SaaS) solution, HACKER SAFE certification is used by more than 75,000 organizations, including ESPN, The American Red Cross, Toshiba, Warner Brothers, and over 60% of the Internet Retailer Top 500. For more information, please visit www.scanalert.com.

http://www.marketwire.com/2.0/release.do?id=744655

Credibility is Key for the Peace of Mind of Online Shoppers

Posted on May 17, 2007
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Credibility indicators on your site have been proven to increase sales conversions up to 14%. Now is the time to make incremental improvements on your store that will grow your next two quarters into the best yet! One simple step is to increase the credibility of your site by associating with brands and seals that shoppers trust. One such seal is the HackerSafe Shield!

For a limited time, as a HackerSafe partner, FastPivot can offer you substantial discounts off retail rates for PCI and Hackersafe /Scan Alert monitoring services. Starting at $49.95 per month, these services build shopper confidence while providing security for merchants, and peace of mind in knowing that your store is indeed “HackerSafe.” To receive even more of a special offer, call prior to May 24th. Mention the code, “safety” when you call 888-770-8883×322.

National Consumer Protection Week - Feb 4-10, 2007 - AKA Don’t get Phished!

Posted on February 5, 2007
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The FastPivot/Ydesigns team take the opportunity of National Consumer Protection Week (February 4-10, 2007) to help educate consumers and merchants alike on how not to get Phished!

We noticed that PayPal is helping promote National Consumer Protection Week this week and decided to focus in February on helping make the Internet community a better and safer place for shoppers and merchants alike. After all, it is the month of Valentines and love and all that. Since we love our online merchant clients and their shopping customers, perhaps this small educational effort will help create peace, love, and understanding in the world with the same redemptive power the Coke Commercials had in the Super Bowl. This is the first of a few articles we will post in The FastPivotBlog will phocus on phishing. First you may ask-What is “phishing”? Well, webopedia defines it as:

phishing ?(fish?ing) (n.) The act of sending an e-mail to a user falsely claiming to be an established legitimate enterprise in an attempt to scam the user into surrendering private information that will be used for identity theft. The e-mail directs the user to visit a Web site where they are asked to update personal information, such as passwords and credit card, social security, and bank account numbers, that the legitimate organization already has. The Web site, however, is bogus and set up only to steal the user’s information. For example, 2003 saw the proliferation of a phishing scam in which users received e-mails supposedly from eBay claiming that the user’s account was about to be suspended unless he clicked on the provided link and updated the credit card information that the genuine eBay already had. Because it is relatively simple to make a Web site look like a legitimate organizations site by mimicking the HTML code, the scam counted on people being tricked into thinking they were actually being contacted by eBay and were subsequently going to eBay’s site to update their account information. By spamming large groups of people, the “phisher” counted on the e-mail being read by a percentage of people who actually had listed credit card numbers with eBay legitimately.

Now we are even seeing an epedimic of ambitious automated phishers submitting into lead capture forms and discussion forums simply to get valid email addresses. (Imagine getting phished to your pager!) More to come tomorrow, follow our blog to be safe online and to sell well online!

How Netzians can protect themselves from phishers, scammers and other unscrupulous merchants.
How reputable e-merchants can help communicate their track records of trust and reliability and thus increase their bottom line.

Ecommerce professionals recognize the challenges to online security and shopping hurt our clients bottom lines in reduced conversion rates and slowed sales growth. There are things merchants can do to help assure shoppers their information is secure and to build trust. Small increases in trust and consumer confidence in eretail sites can account for large increases in conversion rates and thus, revenue.

We are considering two upcoming webinars subject to client demand, they are:

How E-retailers and E-MERCHANTS can grow their bottom line by building confidence and trust and thus reducing shopper anxiety.
CONSUMERS-DON’T GET PFISHED! GUARDING AGAINST INTERNET-FRAUD TIPS TO SHOP ONLINE SAFELY

If you are interested in either of these online webinars email katherine (at) ydesigns.com for more details!