Holiday HomeStretch: Get Ready by S*H*O*P*P*I*N*G* Your Site

Posted on October 8, 2007
Filed Under PPC / Paid Search, General, Yahoo! Store | Leave a Comment

Cool mornings and early sunsets say it loud and clear: fall is here.

For the internet retailer, October is the time to plan how to “drive” the thoughts of consumers from traffic jams, packed malls and out-of-stock merchandise to the quiet, stress-free comforts of their personal computers, at home and surrounded by the sounds of Christmas music near a crackling fireplace with the scent of cinnamon in the air.

By the way, the official countdown is on… 56 working days until Christmas. And only 34 days until November 23, the Friday after Thanksgiving…the day when offline and online wallets open…and stay that way until December 24.

It’s tempting to consider a site rebuild, but how practical is that idea—especially if you expect to be done before November 23?

However, focusing on improving a few key areas can make a major difference to your online presence. Taking just a few hours with your site now can mean a major difference to your conversion rates in November and December.

So, spend an hour on your site with this list before your potential customers run through it with theirs. Let’s go S*H*O*P*P*I*N*G*!

Make an improvements list and rank by order of importance—focusing first on what’s directly in the shopper’s way—your home page, your products, and the order process. Next we suggest surveys and going to the GYM.

Still not sure where to start? Want to know how fast and quick a site “pick-me-up” could be? Contact FastPivot for information about our holiday site upgrade services-available until Nov. 1 (Note: Offer available to existing Yahoo! Stores only.)

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