Holiday HomeStretch: Get Ready by S*H*O*P*P*I*N*G* Your Site

Posted on October 8, 2007
Filed Under PPC / Paid Search, General, Yahoo! Store | Leave a Comment

Cool mornings and early sunsets say it loud and clear: fall is here.

For the internet retailer, October is the time to plan how to “drive” the thoughts of consumers from traffic jams, packed malls and out-of-stock merchandise to the quiet, stress-free comforts of their personal computers, at home and surrounded by the sounds of Christmas music near a crackling fireplace with the scent of cinnamon in the air.

By the way, the official countdown is on… 56 working days until Christmas. And only 34 days until November 23, the Friday after Thanksgiving…the day when offline and online wallets open…and stay that way until December 24.

It’s tempting to consider a site rebuild, but how practical is that idea—especially if you expect to be done before November 23?

However, focusing on improving a few key areas can make a major difference to your online presence. Taking just a few hours with your site now can mean a major difference to your conversion rates in November and December.

So, spend an hour on your site with this list before your potential customers run through it with theirs. Let’s go S*H*O*P*P*I*N*G*!

Make an improvements list and rank by order of importance—focusing first on what’s directly in the shopper’s way—your home page, your products, and the order process. Next we suggest surveys and going to the GYM.

Still not sure where to start? Want to know how fast and quick a site “pick-me-up” could be? Contact FastPivot for information about our holiday site upgrade services-available until Nov. 1 (Note: Offer available to existing Yahoo! Stores only.)

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Google Adwords offering new Metrics and Insight

Posted on July 11, 2007
Filed Under PPC / Paid Search, Yahoo! Store | Leave a Comment

Google has recently offered a new metric available in their Adwords reporting system. Impression Share reflects the percentage of impressions that your ads see in relation to the entire market. In addition to this information, Google also makes suggestions on the percentage of impressions lost due to a low Ad Rank and the percentage lost due to budget constraints.

Many times, budget contraints are not taken into account when choosing the load, quality, or popularity of keywords in a portfolio. These new number may shed some new light on how your ads fair to others in the same market, but will also show missed opportunity.

You can read more on these new metrics on Google blog.

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Yahoo Search Marketing’s Ultimate Connection Contest

Posted on May 17, 2007
Filed Under PPC / Paid Search, Website Design, Yahoo! Store | Leave a Comment

Yahoo Search Marketing’s Yahoo! Ultimate Connection Contest is being held to help small business owners connect with new customers through online advertising and to some of the world’s leading marketers. The prize package includes:

To enter, just visit Yahoo’s contest page.

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FREE webinar on Ordermotion - April 25, 2007

Posted on April 20, 2007
Filed Under General, Partners | Leave a Comment

Wednesday, April 25, 2007
2:00pm EST/11:00am PST


Retail merchants are experiencing a sharp increase in sales so far in 2007, according to the latest OrderMotion Index, which tracks transaction information for more than 1,000 retail brands across the United States. Through the first quarter of 2007, merchants in the Index have shown a 48% rise in revenue and transaction volume over the same period in 2006.

Find out how your business compares to merchants in the OM Index and learn ways that you can improve your performance going forward during this free live webinar. Join Paul Ringuette, VP of Sales for OrderMotion, as he shares noticeable sales trends for small- to medium-sized retailers covering industries such as apparel, pet supplies, health & beauty and many more.

Merchants in the OM Index employ different strategies to achieve their success, but they all have one thing in common; they have automated their back-office operations and are taking advantage of the advanced tools that the OrderMotion on-demand direct commerce solution offers. OrderMotion Product Specialist, Tricia Lane, will demonstrate how these tools are helping merchants manage and grow their businesses.

Don’t miss this unique opportunity to learn how merchants in the OM Index are performing and how you can improve the growth of your business.

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The NEW Froogle

Posted on April 20, 2007
Filed Under PPC / Paid Search, General, Yahoo! Store | Leave a Comment

As a followup to the new Product feed requirements initiated on March 1, 2007, Google is continuing to refine its Froogle shopping comparison service. The most recent list of changes not only involves a layout change and seamless integration with Google’s standard search, but a name change as well.

As a way to keep consistancy with other Google apps and searches, Google has renamed the Froogle service to “Google Product Search”. According to Google, “We want our services and interfaces to be as intuitive and easy to use as possible. We know that many shoppers start their purchase process by searching on Google.com, and this change is consistent with the language and design that users are accustomed to seeing on Google.com product search results. The Google Product Search name is also more consistent with our general practice of naming Google search offerings based on the type of information users can search for — like Google Book Search, Google Image Search, and Google Patent Search.”

More can be read on this change here.

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